For Entrepreneurs being able to adapt and grow within their role is key to a successful transition from a multi-tasking “do it yourself” role to a true inspirational Leadership position. Your role will change, responsibilities will increase, effective time management is critical, but being a Leader or Visionary inside the company will be integral to […]
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Thoughts
Tag Archives: NBA
action sports, Apparel Sourcing, brand positioning, Footwear, innnovation, Innovation, MLB, NBA, Nike, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Entrepreneur Mindset…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Social Media
, Sports Marketing
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action sports, adidas, Apparel, Apparel Sourcing, brand innovation, Brand Marketing, Brand Strategy, branding, Innovation, NBA, Product, Product Life Cycle, Steve Jobs, Strategic Marketing
Brand Positioning…
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Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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October 24, 2019
Apparel Sourcing, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, consumer marketing, consumer products, Execution, Footwear, Innovation, NBA, Oakley, Steve Jobs
Social Marketing…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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The ability of a brand to connect with their “advocates” on-line, and proactively “reach out” and interact is “key” to building a successful Social Marketing program. These “advocates” have the world within their reach, and want to be part of the brand’s lifestyle/culture. If a brand fails to embrace these advocates from a viral and […]
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adidas, Blue Ocean, Brand, brand innovation, Brand Marketing, branding, Digital Marketing, Execution, NBA, Steve Jobs
Inspired Design…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Inspired Design… Every brand aspires to blend creative designs with the most innovative, market driving concepts. This objective and “true” brand foundation starts with inspiring your design team, and allowing the freedom to be creative beyond reality. Eventually, reality is brought to life in these designs, but it always starts with what is thought to […]
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action sports, adidas, Brand Marketing, Brand Sports Marketing, Consumer Branding, Innovation, NBA, Steve Jobs
Driving Consumers to your Brand…
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Branding
, Business Development
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, Marketing
, Merchandising
, Product Innovation
, Social Media
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Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must […]
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