Customer Value creation, and ongoing management are the new norm for Brands wanting to sustain long term value and consistency with revenue forecast. This Customer Value analysis, unlike CRM, throws in some analytical analysis regarding Long Term Value (LTV), which prior to deploying this strategy, did not exist. While CRM still has its place, being […]
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Tag Archives: K-swiss
September 9, 2019
adidas, Apparel, Apparel Sourcing, baseball, Brand Marketing, Brand Sports Marketing, K-swiss, NBA, NFL, Oakley, Product, Steve Jobs, Strategic Marketing
Pillars of a Brand..
inWhen looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]
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