When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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Tag Archives: jobs
action sports, adidas, Apparel, Apparel Sourcing, apple, Art, baseball, Blue Ocean, Brand, brand i, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, business development, Community, Consumer Branding, Consumer Goods, consumer marketing, consumer products, Design, Digital Marketing, evolution, Execution, eyewear, Football, Footwear Sourcing, foundation, innnovation, jobs, K-swiss, lifestyle branding, MLB, NBA, NFL, NHL, Nike, Oakley, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Life Cycle, sales, Social Marketing, Social Media, Sports, sports activation, Steve Jobs, Strategic Marketing, strategy, TaylorMade
“Brand Positioning… Open Water…”
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in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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action sports, adidas, Apparel, Apparel Sourcing, apple, apprel, Art, baksetball, baseball, Blue Ocean, Brand, brand i, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, business development, Community, Consumer Branding, Consumer Goods, consumer marketing, consumer products, Design, Digital Marketing, evolution, Execution, eyewear, Football, Footwear, Footwear Sourcing, foundation, golf, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, MLB, NBA, NFL, NHL, Nike, o'neill, Oakley, Outerwear Sourcing, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Design, product evolution, Product Innoi, product innovations, Product Life Cycle, Product Marketing, product Marketing.Oakley.K-Swiss, product positioning, quiksilver, rip curl, Social Marketing, Social Media, Sports, sports activation, Steve Jobs, Strategic Marketing, strategy, surf, TaylorMade, wave
“Product Evolution or Extinction…”
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in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]
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October 13, 2015
action sports, adidas, Apparel Sourcing, apple, baseball, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, business development, Community, Consumer Branding, Consumer Goods, Design, Digital Marketing, evolution, Execution, Football, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, MLB, NBA, NFL, NHL, Nike, Oakley, positioning, Process planning, Product Branding
Driving Sustainable Brand Growth…
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in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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All brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. This […]
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September 23, 2015
action sports, Apparel, apple, baksetball, baseball, Blue Ocean, brand innovation, brand positioning, Consumer Branding, consumer marketing, Design, Digital Marketing, evolution, Execution, Football, Footwear Sourcing, foundation, golf, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, Marketing, MLB, NBA, NFL, Nike, Oakley, Outerwear Sourcing, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Design, product evolution
Creating a Masterpiece…
When striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]
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August 5, 2015
action sports, adidas, Apparel, Apparel Sourcing, apple, Art, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, business development, Consumer Branding, Consumer Goods, Execution, golf, innnovation, Innovation, jobs, K-swiss, Oakley
Driving Brand Success…
Successful Branding requires a mindset for building long term loyalty, and a DNA strategy exclusive to your “bloodlines”. The distinction between great brands that survive, grow and continue to build “brand advocates”, versus others who “draft” off others success is clear when you analyze their inherent brand equity and market positioning. When you have built […]
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January 11, 2012
apple, branding, jobs, Oakley, Product Branding, Steve Jobs
Blending Function with Design..
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in
Branding
, Marketing
, Product Innovation
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As simple as it sounds, building functionality into a beautiful design is not always easy. At times you will need to sacrifice design aesthetics to achieve the need in functionality. The ultimate goal of any product team is to achieve the “hybrid” formula of “simple” sophistication with a “functional” design. Great brands have established […]
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