Simple, straightforward advice on Leadership principles from Seth. Create an environment where people can grow into, and out of their roles. Expand their Horizons ! Leadership
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Thoughts
Tag Archives: Footwear
apple, Brand Marketing, Brand Strategy, consumer products, Digital Marketing, Footwear, Innovation, Product Life Cycle
Leadership…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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action sports, Apparel Sourcing, Art, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, eyewear, Footwear, innnovation, NFL, Oakley, Product Life Cycle, Steve Jobs, TaylorMade
Brand Juice…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]
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action sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Design, Digital Marketing, Execution, eyewear, Football, Footwear, golf, Innovation, MLB, NBA, NFL, NHL, Oakley, Process planning, Product, Product Branding, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Create the Wave…and Ride it !
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
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action sports, Apparel, Apparel Sourcing, baseball, Blue Ocean, brand innovation, Brand Marketing, branding, consumer marketing, Digital Marketing, evolution, Execution, Footwear, innnovation, K-swiss, MLB, NBA, NFL, Oakley, Steve Jobs
Product Pipeline…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
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action sports, Apparel, Blue Ocean, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Digital Marketing, Execution, Footwear, Innovation, Oakley, Process planning, Product, Product Branding, Steve Jobs, Strategic Marketing
Brand Bloodlines…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Brand Bloodlines should always run “deep” in all that is generated by the machine. With product, marketing and merchandising being the veins all should be “True” , “Authentic” and “Bled” from the brand’s founding principles of what you stand for… This will always be expected by your customer, and should always be engrained in your […]
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