When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]
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Thoughts
Tag Archives: Football
action sports, adidas, Apparel Sourcing, Brand, Brand Marketing, Brand Sports Marketing, consumer products, Digital Marketing, Execution, Football, MLB, NBA, NFL, NHL, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Market your Product Revolution…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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The Evolutionary process behind how a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story” to your customer/retailer it becomes clear the effort that goes into this process, […]
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action sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Design, Digital Marketing, Execution, eyewear, Football, Footwear, golf, Innovation, MLB, NBA, NFL, NHL, Oakley, Process planning, Product, Product Branding, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Create the Wave…and Ride it !
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in
Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
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action sports, Apparel Sourcing, apple, Art, baseball, Blue Ocean, brand innovation, brand positioning, branding, Design, Execution, Football, Innovation, NFL, Product, Product Life Cycle, Steve Jobs, Strategic Marketing
Vision must match Sourcing…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
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action sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Digital Marketing, Football, Footwear, K-swiss, NFL, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Master Product Life Cycle Planning…
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in
Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Brand, brand innovation, Brand Sports Marketing, Brand Strategy, branding, consumer marketing, consumer products, Design, Digital Marketing, evolution, eyewear, Football, Footwear, innnovation, Innovation, MLB, NBA, Oakley, Process planning, Steve Jobs, Strategic Marketing, TaylorMade
Innovation Pipeline…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, brand positioning, Brand Strategy, branding, Consumer Branding, consumer marketing, consumer products, Design, Digital Marketing, evolution, Football, MLB, NBA, Oakley, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Driving Brand Value…
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in
Branding
, Business Development
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, Digital Marketing
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, Merchandising
, Product Innovation
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Driving Brand Value has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at […]
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