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adidas, Apparel Sourcing, apple, Brand Marketing, brand positioning, Brand Sports Marketing, Consumer Branding, consumer marketing, Digital Marketing, Execution, eyewear, Innovation, Steve Jobs, Strategic Marketing
The Visionary Brand…
action sports, Apparel Sourcing, brand innovation, Brand Marketing, Brand Sports Marketing, eyewear, innnovation, Innovation, K-swiss, NBA, NFL, Strategic Marketing
Culture…
Brand Culture… A brand IS a Lifestyle choice for a consumer, not a Product choice. Growth for a Branded consumer products driven company is driven by your ability to create a Lifestyle for your “Core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant […]
Read Moreaction sports, adidas, Apparel, baseball, Brand, Brand Sports Marketing, Consumer Branding, consumer marketing, Design, evolution, eyewear, Steve Jobs, Strategic Marketing
Disruptive Innovation…
Disruptive, Innovation Stages… Most brands would like to say they are a “Innovation” or “Disruptive” focused, but a reality check in sometimes needed. True, authentic disruption is difficult and very few are doing it well, but when executed properly can change the world… Take a look and see where you are…
Read Moreaction sports, Apparel Sourcing, brand innovation, brand positioning, Brand Sports Marketing, Brand Strategy, Consumer Branding, Digital Marketing, evolution, eyewear, MLB, NBA, NFL, Nike, Oakley, Steve Jobs
An Effective & Powerful Life…
Before I read Tim Ferris’s “4 Hour Workweek” I was a sceptic, however after reading his book it provides great insight into how to be more effective, efficient and selective in everything you do in Life. You only have one Life, and you can not flip the “Sands of Time” and start over again. Use […]
Read Moreaction sports, Apparel, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Sports Marketing, Brand Strategy, evolution, Execution, eyewear, innnovation, Innovation, K-swiss, NBA, NFL, Product Branding, Steve Jobs, Strategic Marketing, TaylorMade
Human to Tech…
With the ever increasing use of technology across all functional areas, we need to assure that the inherit “creative value” that humans provide is brought into synergy with these technological advances. This will be crucial, and critical as we continue evolve and adapt over time. Finding this balance within each company should be a primary […]
Read Moreaction sports, Apparel Sourcing, Art, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, eyewear, Footwear, innnovation, NFL, Oakley, Product Life Cycle, Steve Jobs, TaylorMade
Brand Juice…
Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]
Read Moreaction sports, adidas, Apparel Sourcing, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, consumer marketing, consumer products, Digital Marketing, eyewear, golf, Nike, Oakley, Steve Jobs, TaylorMade
Digital Marketing…Revolution
With the World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively […]
Read Moreaction sports, adidas, Apparel Sourcing, baseball, Brand Marketing, Brand Sports Marketing, consumer products, eyewear, innnovation, NFL, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Start Up Team…
Adaptability and Independence are Key traits when you are building a Start up team, and the two hardest to determine. Start ups are a unique animal, and very few are cut out to succeed in this dynamic, ever changing environment. Being able to adapt, take on roles where you are needed, and adapting quickly to […]
Read Moreaction sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Design, Digital Marketing, Execution, eyewear, Football, Footwear, golf, Innovation, MLB, NBA, NFL, NHL, Oakley, Process planning, Product, Product Branding, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Create the Wave…and Ride it !
As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
Read Moreaction sports, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Execution, eyewear, NFL, Nike, Oakley, Steve Jobs, Strategic Marketing
Foundational Brand Pillars…
When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]
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