Had a great presentation on my upcoming book “The Visionary Brand” #TheVisionaryBrand to the inaugural UCI Master of Innovation and Entrepreneurship program students and faculty at the Paul Merage School of Business. Very engaging presentation, with students that will hit the ground running ! Great to see so many universities adopting this invaluable curriculum, as this […]
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Tag Archives: Execution
December 19, 2019
action sports, Apparel Sourcing, Execution, Footwear, Process planning, Product Branding, Product Life Cycle, Steve Jobs, Strategic Marketing
Happiness..
by
Branding
, Business Development
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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in “Happiness is when what you think, what you say, and what you do are in harmony…” Life Wisdom from Gandhi Always find a way to reflect Happiness in your Life…
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October 24, 2019
Apparel Sourcing, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, consumer marketing, consumer products, Execution, Footwear, Innovation, NBA, Oakley, Steve Jobs
Social Marketing…
by
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
0 comments
in The ability of a brand to connect with their “advocates” on-line, and proactively “reach out” and interact is “key” to building a successful Social Marketing program. These “advocates” have the world within their reach, and want to be part of the brand’s lifestyle/culture. If a brand fails to embrace these advocates from a viral and […]
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