Tag Archives: Consumer Goods


Stephs Revival..
November 13, 2015
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Stephs Revival..

by bryansmeltzer in Branding , Marketing , Sports Marketing 0 comments

Being part of Steph’s “Revival” has been an extremely rewarding experience, and one that comes along once in a lifetime. One where the stars align, and you are able to provide a product that truly makes a difference in someone’s life allowing them to perform to their potential. When Zamst first started in our sponsorship of […]

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“Brand Positioning… Open Water…”
October 29, 2015
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“Brand Positioning… Open Water…”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]

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“Product Evolution or Extinction…”
October 26, 2015
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“Product Evolution or Extinction…”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]

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October 13, 2015
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Driving Sustainable Brand Growth…

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

All brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. This […]

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August 5, 2015
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Driving Brand Success…

by bryansmeltzer in Branding , Merchandising , Product Innovation , Sports Marketing 0 comments

Successful Branding requires a mindset for building long term loyalty, and a DNA strategy exclusive to your “bloodlines”. The distinction between great brands that survive, grow and continue to build “brand advocates”, versus others who “draft” off others success is clear when you analyze their inherent brand equity and market positioning. When you have built […]

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December 7, 2011
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Driving Sales Success through Product Presentation..

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation 0 comments

Brands that have a clearly defined positioning strategy from product ideation through retail merchandising, succeed as a result of proper overall presentation.This presentation mindset is engrained into the culture of these brands, and cross-functionally expectations are to “finish off” all aspects prior to qualifying the product for distribution. To many times you will see brands […]

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