Tag Archives: Community


“Brand Positioning… Open Water…”
October 29, 2015
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“Brand Positioning… Open Water…”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]

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“Product Evolution or Extinction…”
October 26, 2015
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“Product Evolution or Extinction…”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]

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October 13, 2015
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Driving Sustainable Brand Growth…

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

All brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. This […]

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January 16, 2013
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“Driving a Brand Social Media Community..”

by bryansmeltzer in Branding , Marketing , Product Innovation 0 comments

  Building, Driving and Growing your Brand’s Social Media Community is the latest marketing initiative. As important as this may be, you have to ensure, as we have always discussed, is it “right” for the Brand. In other words, “what is your goal” for engaging your audience….Is it merely to say you have a Social […]

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