When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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Tag Archives: business development
action sports, adidas, Apparel Sourcing, apple, baseball, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, business development, Community, Consumer Branding, Consumer Goods, Design, Digital Marketing, evolution, Execution, Football, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, MLB, NBA, NFL, NHL, Nike, Oakley, positioning, Process planning, Product Branding
Driving Sustainable Brand Growth…
inAll brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. This […]
Read Moreaction sports, adidas, Apparel, Apparel Sourcing, apple, Art, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, business development, Consumer Branding, Consumer Goods, Execution, golf, innnovation, Innovation, jobs, K-swiss, Oakley
Driving Brand Success…
inSuccessful Branding requires a mindset for building long term loyalty, and a DNA strategy exclusive to your “bloodlines”. The distinction between great brands that survive, grow and continue to build “brand advocates”, versus others who “draft” off others success is clear when you analyze their inherent brand equity and market positioning. When you have built […]
Read Moreadidas, business development, innnovation, Oakley, Product, Product Creation, TaylorMade
Driving Sustainable Brand Growth..
inAll brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. […]
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