The ability of a brand to connect with their “advocates” on-line, and proactively “reach out” and interact is “key” to building a successful Social Marketing program. These “advocates” have the world within their reach, and want to be part of the brand’s lifestyle/culture. If a brand fails to embrace these advocates from a viral and […]
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Thoughts
Tag Archives: Brand Strategy
October 24, 2019
Apparel Sourcing, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, consumer marketing, consumer products, Execution, Footwear, Innovation, NBA, Oakley, Steve Jobs
Social Marketing…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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action sports, adidas, Apparel Sourcing, apple, baseball, Blue Ocean, brand positioning, Brand Sports Marketing, Brand Strategy, consumer marketing, consumer products, Strategic Marketing, TaylorMade
Remarkable…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Being Remarkable… Being remarkable has different meaning for each individual, however it encompasses many components. Each of which is unique and complementary to one another, and very few have the insight or risk taking demeanor to achieve all areas of being remarkable. Always pursue being REMARKABLE whenever and wherever you can throughout throughout your career […]
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action sports, adidas, Apparel, Apparel Sourcing, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, consumer products, Digital Marketing, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Lifestyle Merchandising…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Merchandise your product as a complete brand, reflective of the “Lifestyle”, “Look” and “Feel” your “core” consumer would like to aspire to when they exit the retailers door. Many times brands do not fully embrace the significance of ensuring that all “pieces” of the merchandising puzzle are pulled together at retail. There are significant advantages […]
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apple, Brand Marketing, Brand Strategy, consumer products, Digital Marketing, Footwear, Innovation, Product Life Cycle
Leadership…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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Simple, straightforward advice on Leadership principles from Seth. Create an environment where people can grow into, and out of their roles. Expand their Horizons ! Leadership
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action sports, Apparel Sourcing, brand innovation, brand positioning, Brand Sports Marketing, Brand Strategy, Consumer Branding, Digital Marketing, evolution, eyewear, MLB, NBA, NFL, Nike, Oakley, Steve Jobs
An Effective & Powerful Life…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Before I read Tim Ferris’s “4 Hour Workweek” I was a sceptic, however after reading his book it provides great insight into how to be more effective, efficient and selective in everything you do in Life. You only have one Life, and you can not flip the “Sands of Time” and start over again. Use […]
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action sports, Apparel Sourcing, brand innovation, Brand Strategy, digital, Digital Marketing
Interactive Content…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Content is King…relevant Interactive Content that is personalize takes this to another level. Content that allows users to build their own experience is a key focus for brands, as they look to engage with new “Digital Consumer”. This new world reality has consumers attention span getting shorter and shorter…currently 7-8 seconds, and going lower each […]
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action sports, adidas, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Innovation, TaylorMade
Personalization…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable.. Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are […]
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