Tag Archives: brand positioning


March 10, 2020
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Memories…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Product Innovation 0 comments

“Take care of all your memories. For you cannot relive them…” Life Wisdom from Dylan Always enjoy those precious times with family, friends and… always take time to refresh and re-energize ! #liquidmindsite #dylan #refresh

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Retail “Life” Age…
March 6, 2020
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Retail “Life” Age…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Uncategorized 0 comments

Retail “Life” Age…  

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February 21, 2020
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Marketing…The Future

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising 0 comments

Trends seem to change as quickly as your mood these days, but you must be able to “adapt”, and “adopt” quickly. The challenge many brands have is to know “when” and “how”, not only from the adoption perspective, but also knowing when to pivot or get out completely. Marketing ROI has become more tangible, making […]

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February 11, 2020
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Who are You…?

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Defining your brands positioning and foundational principles is a key defining moment, as it defines to all who you engage with what you stand for, who you are, and how you will achieve success as a brand. By design this will tell to those who may not know who you are, and who you are […]

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February 7, 2020
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by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Now with ’19 behind us, and ’20 here, what next…? There are many strategic opportunities for those brands willing to put forth the effort to migrate their Legacy systems, products, processes and procedures, and adopt and/or implement new ways to maximize ROI in our New Age. Those brands who are proactive vs reactive will also […]

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Entrepreneur Mindset…
February 6, 2020
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Entrepreneur Mindset…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Social Media , Sports Marketing 0 comments

For Entrepreneurs being able to adapt and grow within their role is key to a successful transition from a multi-tasking “do it yourself” role to a true inspirational Leadership position. Your role will change, responsibilities will increase, effective time management is critical, but being a Leader or Visionary inside the company will be integral to […]

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Site Traffic…
January 9, 2020
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Site Traffic…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Driving traffic to your website is an integral piece of your brand puzzle, it accomplishes several objectives; 1. Drive Revenue 2 Engagement 3. Awareness 4. Brand Equity Some are obvious, but other no so much and are a key metric to determining ROI. There are many investments to be made, but those that measured are […]

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Create the Wave..or Ride It !
November 11, 2019
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Create the Wave..or Ride It !

by bryansmeltzer in Branding , Business Development , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

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October 28, 2019
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Product Life Cycle…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Successful Product Life Cycle Execution requires a disciplined approach, process driven mindset and accountability for execution. This is easier said than done, and their are many companies doing a lot of talking while others execute. Execution is the most critical ingredient to ensuring proper Product Life Cycle management. Other components which are part of the […]

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October 21, 2019
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Viral Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Strategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]

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