When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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Tag Archives: brand i
May 14, 2015
action sports, adidas, Apparel, Art, baksetball, baseball, Blue Ocean, brand i, brand innovation, brand positioning, Brand Sports Marketing, Brand Strategy, Consumer Branding, consumer products
Brand Culture…
inBrand Culture… A brand IS a Lifestyle choice for a consumer, not a Product choice. Growth for a Branded consumer products driven company is driven by your ability to create a Lifestyle for your “Core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant […]
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