Spreading an IDEA is a key ingredient to energizing the Product team to “Think Different”. An IDEA must have an impact, significantly change our daily lives, be able to “draw down” and be commercially viable (price, positioning, audience, adoption). Now, not every idea will spread quickly, or be embraced initially, but that is the plan, […]
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Thoughts
Tag Archives: baseball
February 11, 2020
apple, baseball, Brand Marketing, brand positioning, Brand Sports Marketing, Consumer Branding, golf, innnovation, Innovation, Steve Jobs, Strategic Marketing
Who are You…?
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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Defining your brands positioning and foundational principles is a key defining moment, as it defines to all who you engage with what you stand for, who you are, and how you will achieve success as a brand. By design this will tell to those who may not know who you are, and who you are […]
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adidas, Apparel Sourcing, baseball, Brand Marketing, Brand Sports Marketing, consumer marketing, consumer products, Digital Marketing, evolution, Execution, Product Branding, Product Life Cycle, Steve Jobs, TaylorMade
The Visionary Brand…UCI
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Had a great presentation on my upcoming book “The Visionary Brand” #TheVisionaryBrand to the inaugural UCI Master of Innovation and Entrepreneurship program students and faculty at the Paul Merage School of Business. Very engaging presentation, with students that will hit the ground running ! Great to see so many universities adopting this invaluable curriculum, as this […]
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adidas, Apparel Sourcing, baseball, branding, Innovation, Nike, Process planning, Product Branding, Product Marketing, Steve Jobs
Stay Hungry…& Foolish…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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“Stay Hungry….Stay Foolish..” Infinite Wisdom from Steve Always remain Hungry, and Foolish enough to know you have a lot to learn. #stevejobs #stayhungry #stayfoolish
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action sports, adidas, Apparel Sourcing, apple, baseball, Blue Ocean, brand positioning, Brand Sports Marketing, Brand Strategy, consumer marketing, consumer products, Strategic Marketing, TaylorMade
Remarkable…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Being Remarkable… Being remarkable has different meaning for each individual, however it encompasses many components. Each of which is unique and complementary to one another, and very few have the insight or risk taking demeanor to achieve all areas of being remarkable. Always pursue being REMARKABLE whenever and wherever you can throughout throughout your career […]
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September 18, 2019
adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand Sports Marketing, NHL, TaylorMade
Risks…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are […]
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adidas, Apparel, Apparel Sourcing, baseball, Brand Marketing, Brand Sports Marketing, K-swiss, NBA, NFL, Oakley, Product, Steve Jobs, Strategic Marketing
Pillars of a Brand..
by
in
Uncategorized
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When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]
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