Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]
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action sports, Apparel, apple, baksetball, baseball, Blue Ocean, brand innovation, brand positioning, Consumer Branding, consumer marketing, Design, Digital Marketing, evolution, Execution, Football, Footwear Sourcing, foundation, golf, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, Marketing, MLB, NBA, NFL, Nike, Oakley, Outerwear Sourcing, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Design, product evolution
Creating a Masterpiece…
inWhen striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]
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Brand Culture…
inBrand Culture… A brand IS a Lifestyle choice for a consumer, not a Product choice. Growth for a Branded consumer products driven company is driven by your ability to create a Lifestyle for your “Core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant […]
Read Moreaction sports, Apparel, Apparel Sourcing, apple, apprel, Art, baksetball, Blue Ocean, brand innovation, Brand Marketing, brand positioning, Consumer Branding, Design, evolution, Football, innnovation
Product Branding….
inProduct Branding is an engrained strategy, and positioning that sits at the “heart” of all brands. While still in the planning stages, a brand decision is made as to “Who do We Aspire to Be…” This is one of the most crucial decisions, as it sets a precedence and founding principle behind all that you […]
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Driving Brand Value..
inDriving Brand Value has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at […]
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