The “Art of Destruction” is key to successfully building a long term brand that brings a constant “Point of Difference” to the marketplace. With this principle in place as part of your overall evolutionary process, you will never have a shortage of creative ideas, concepts and “pipeline” of product progressions or reinventions. This “Destruction” principle […]
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Thoughts
Tag Archives: artificial intelligence
action sports, adidas, Apparel Sourcing, apple, Art, artificial intelligence, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Strategy, branding, consumer marketing, Innovation, MLB, NBA, Steve Jobs, Strategic Marketing, TaylorMade
Artificial Intelligence…Emotion vs Data
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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With the development of Artificial Intelligence you would think Big Data would continue to sharpen the logical reasoning of AI, but providing more data does not make AI better, human reasoning and logic is the next evolution of AI. When this happens, you will find a slow, then rapid deployment of AI on roles you […]
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action sports, adidas, Apparel Sourcing, apple, Art, artificial intelligence, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, branding, Consumer Branding, consumer products, Product Life Cycle, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Brand Product Lifecycle…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Brands who drive an effective Product Lifecycle strategy are able to survive the “Disruptive” battles that take others down. This battleground is not meant for the weary, you must have fought in the front lines before, survived the war, patched up your wounds and moved on to the next Product Evolution Cycle. These cycles require […]
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