Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]
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Thoughts
Tag Archives: apprel
action sports, adidas, Apparel, Apparel Sourcing, apple, apprel, Art, baksetball, baseball, Blue Ocean, Brand, brand i, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, business development, Community, Consumer Branding, Consumer Goods, consumer marketing, consumer products, Design, Digital Marketing, evolution, Execution, eyewear, Football, Footwear, Footwear Sourcing, foundation, golf, innnovation, Innovation, jobs, K-swiss, leadership, lifestyle branding, MLB, NBA, NFL, NHL, Nike, o'neill, Oakley, Outerwear Sourcing, Packaging, positioning, Process planning, Product, Product Branding, Product Creation, Product Design, product evolution, Product Innoi, product innovations, Product Life Cycle, Product Marketing, product Marketing.Oakley.K-Swiss, product positioning, quiksilver, rip curl, Social Marketing, Social Media, Sports, sports activation, Steve Jobs, Strategic Marketing, strategy, surf, TaylorMade, wave
“Product Evolution or Extinction…”
by
in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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March 19, 2015
action sports, adidas, Apparel, Apparel Sourcing, apple, apprel, Art, baseball, Blue Ocean, brand innovation, evolution, Execution, Oakley, TaylorMade
“Social Marketing Success..”
by
in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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The ability of a brand to connect with their “advocates” on-line, and proactively “reach out” and interact is “key” to building a successful Social Marketing program. These “advocates” have the world within their reach, and want to be part of the brand’s lifestyle/culture. If a brand fails to embrace these advocates from a viral and […]
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March 19, 2015
action sports, Apparel, Apparel Sourcing, apple, apprel, Art, baksetball, Blue Ocean, brand innovation, Brand Marketing, brand positioning, Consumer Branding, Design, evolution, Football, innnovation
Product Branding….
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in
Branding
, Marketing
, Merchandising
, Product Innovation
, Sports Marketing
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Product Branding is an engrained strategy, and positioning that sits at the “heart” of all brands. While still in the planning stages, a brand decision is made as to “Who do We Aspire to Be…” This is one of the most crucial decisions, as it sets a precedence and founding principle behind all that you […]
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May 5, 2012
adidas, apprel, consumer marketing, Footwear, NBA, NFL, NHL, Nike, Oakley
Effective Product Positioning…
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in
Branding
, Marketing
, Merchandising
, Product Innovation
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In order to effectively drive your products at retail, regardless of channel, you must have a clear product positioning strategy. This strategy must allow you to not only establish a “footprint” within your targeted distribution channel, but continually build upon your success. With inventory turns being a barometer of success, it will be key for […]
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