Tag Archives: apprel


“Product Evolution or Extinction…”
October 26, 2015
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“Product Evolution or Extinction…”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]

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March 19, 2015
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“Social Marketing Success..”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

The ability of a brand to connect with their “advocates” on-line, and proactively “reach out” and interact is “key” to building a successful Social Marketing program. These “advocates” have the world within their reach, and want to be part of the brand’s lifestyle/culture. If a brand fails to embrace these advocates from a viral and […]

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March 19, 2015
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Product Branding….

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Product Branding is an engrained strategy, and positioning that sits at the “heart” of all brands. While still in the planning stages, a brand decision is made as to “Who do We Aspire to Be…” This is one of the most crucial decisions, as it sets a precedence and founding principle behind all that you […]

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May 5, 2012
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Effective Product Positioning…

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation 0 comments

In order to effectively drive your products at retail, regardless of channel, you must have a clear product positioning strategy. This strategy must allow you to not only establish a “footprint” within your targeted distribution channel, but continually build upon your success. With inventory turns being a  barometer of success, it will be key for […]

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