Spreading an IDEA is a key ingredient to energizing the Product team to “Think Different”. An IDEA must have an impact, significantly change our daily lives, be able to “draw down” and be commercially viable (price, positioning, audience, adoption). Now, not every idea will spread quickly, or be embraced initially, but that is the plan, […]
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Tag Archives: action sports
January 28, 2020
action sports, adidas, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Marketing, Brand Strategy, Consumer Branding, consumer products, evolution, innnovation, MLB, Nike, Oakley, Product Life Cycle, Steve Jobs, Strategic Marketing, TaylorMade
Personalization…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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in Personalization is the “now” future, a must have and the holy grail for brands looking to establish, maintain and grow their community. Being able to communicate one to one w/ accuracy, at a granular and intuitive level is very difficult, but you must be at least laying the groundwork for implementation. The key will be […]
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December 19, 2019
action sports, Apparel Sourcing, Execution, Footwear, Process planning, Product Branding, Product Life Cycle, Steve Jobs, Strategic Marketing
Happiness..
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Branding
, Business Development
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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in “Happiness is when what you think, what you say, and what you do are in harmony…” Life Wisdom from Gandhi Always find a way to reflect Happiness in your Life…
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