April 22, 2019

Strategy Myth…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments
No doubt that a clear, defined corporate Strategy is a key component to driving long term success, building a cohesive team, and successfully adapting to emerging technologies.
With the progression of Digital transformation, and AI integration in our daily lives, this must be a continual “adaptable” part of a companies short and long term Strategy plan.
Being nimble, adaptable, but with a clear plan on how these technological integrations will provide “value” to the company as a whole. To many times, these technologies are integrated not to provide value, but rather to simply say that is has been done w/ no clear plan as to realizing ROI.
Great article from Harvard Business Review on misconceptions regarding Strategy, but with a clear message that having a plan is not enough, being flexible and adaptable with the plan is critical…
Enjoy the Ride..!
Bryan Smeltzer

The author

I have a passion for living balanced life and a strong faith...each equally important for thriving and excelling…I love crushing mountain bike trails, exploring and finding ways to grow beyond the “status quo”. I am a dedicated, innovation driven team leader with a passion for establishing a disruptive vision and executing a market dominating strategy… Our industry has always been about creating innovative, market driving solutions that enhance performance or provide for a better life beyond sport. It has also been about culture, fit and passion for the brand. When these foundational pillars are removed, the brand starts to crumble. Being part of an industry that bridges talent between product creation, marketing, sales, finance and operations is formula for success, because every function is about building a foundational performance brand. It’s galvanizing when elite athletes wear and endorse our creations, but the real strength is leading the teams that combine their creative forces and technical expertise to make the engine roar. I am always passionate for defining and leading the next industry revolution… Extensive executive level experience across globally recognized brands, each number one in their respective  markets, along with having founded and successfully sold my own branded apparel company. Whether establishing new product lines, building global marketing strategies, leading design/development teams, I have a passion for building and growing brands.  Some examples; • Built Zamst from start up to achieving nationwide North American distribution, and 845% revenue growth over a 3 1/2 year period. • With Gathering Storm, grew TaylorMade/adidas Golf Accessories from $11M to $48M over 3 years. • K-Swiss, global executive management of $38M in international licensee’s and domestic apparel/accessories division. • OAKLEY, built and successfully developed “Athletic Division” NCAA licensed team eyewear/apparel product lines achieving $1.4M in initial season.

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