September 9, 2019
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Pillars of a Brand..

by bryansmeltzer in Uncategorized 0 comments

When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy.

These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how will you define your  POD -“Point of Difference” vs competitors. Even better, assume you do not have any competitors in your space, what would “aspire” your brand to be or achieve ? This many time frees the mind to imagine what could be, not what has been done !

The key is to clearly define yourself, breath this daily, do not comprise, and live the life. You can not fake, nor imitate your way to success. Success is found when you provide a “lifestyle” to your consumer, and they engage with your brand. You can build great products, but if they do not relate to your consumer, or more importantly your brand image, your eventual success will be short lived. 

Always define your brand “Pillars”, they build your foundational success..

Always “Live the Lifestyle” you are looking to provide, this builds “Passion”..

Always “Engage” with your customer, they provide the “Keys” to your success..!

Enjoy the Ride..!
Bryan Smeltzer


“Product Innovation & Marketing Success Blog” 

The author

I have a passion for living balanced life and a strong faith...each equally important for thriving and excelling…I love crushing mountain bike trails, exploring and finding ways to grow beyond the “status quo”. I am a dedicated, innovation driven team leader with a passion for establishing a disruptive vision and executing a market dominating strategy… Our industry has always been about creating innovative, market driving solutions that enhance performance or provide for a better life beyond sport. It has also been about culture, fit and passion for the brand. When these foundational pillars are removed, the brand starts to crumble. Being part of an industry that bridges talent between product creation, marketing, sales, finance and operations is formula for success, because every function is about building a foundational performance brand. It’s galvanizing when elite athletes wear and endorse our creations, but the real strength is leading the teams that combine their creative forces and technical expertise to make the engine roar. I am always passionate for defining and leading the next industry revolution… Extensive executive level experience across globally recognized brands, each number one in their respective  markets, along with having founded and successfully sold my own branded apparel company. Whether establishing new product lines, building global marketing strategies, leading design/development teams, I have a passion for building and growing brands.  Some examples; • Built Zamst from start up to achieving nationwide North American distribution, and 845% revenue growth over a 3 1/2 year period. • With Gathering Storm, grew TaylorMade/adidas Golf Accessories from $11M to $48M over 3 years. • K-Swiss, global executive management of $38M in international licensee’s and domestic apparel/accessories division. • OAKLEY, built and successfully developed “Athletic Division” NCAA licensed team eyewear/apparel product lines achieving $1.4M in initial season.


The Visionary Brand
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