UTOPIA was a “Better Mens & Ladies” Apparel Collection. This was sold into mainly specialty boutique stores and select department store accounts. The UTOPIA product line grew from very humble beginnings to nationally and internationally distributed brand. In addition to the UTOPIA product, “private label” collections were produced as well.
At the end of the long nine year run, we would sold the company to a private investment group.
The collection consisting of the following product lines:
- Better Mens Woven Tops & Bottoms
- Mens Outerwear and Leather collection
- Mens Leather accessories
- Better Ladies Woven Tops & Bottoms
- Ladies Outerwear collection
In addition to creating these product lines, we were also executed the product positioning strategies, creative deck and in store merchandising/POP.