The top ranked golf club manufacturer in the world, was looking to expand its
complementary product lines and further complement its hardgoods product
offerings of woods and irons.
With elite PGA Tour veterans, NCAA teams, along with avid golfers worldwide wearing the TaylorMade Golf brand, these product offerings would extend the brand reach and increase overall brand equity.
With this objective, our team designed, developed, sourced and created the following product lines:
- Golf Bags
- Golf Gloves
- Travel Gear and Accessories
In addition to creating these product lines, we were also executed the brand marketing strategies, sports marketing (PGA Tour) retail positioning, marketing creative, PR/communications and in store merchandising/POP.