Oakley, the dominant performance eyewear company in the world, was looking to expand into the NCAA market segment through both “team” eyewear, and apparel. This was a natural extension of the Oakley “core” consumer and product line.

This Oakley “Athletic Division” would consist of the following product lines:

• NCAA licensed, Laser Etch logoed, Team Color Assortment Eyewear
• NCAA licensed, Oakley inspired, “core” apparel assortment

In addition to creating these product lines, we were also executed the product positioning strategies, creative deck and in store merchandising/POP.