Archive

UTOPIA UTOPIA was a "Better Mens & Ladies" Apparel Collection. This was sold into mainly specialty boutique stores and select department store accounts. The UTOPIA product line grew from very humble beginnings to nationally and internationally distributed brand. In addition to the UTOPIA  product, "private label" collections were produced as well. At the end of [...] Read More

K-SWISS - www.kswiss.com K-Swiss, being one the top casual footwear manufacturers in the world, was looking to further establish its apparel and accessories product line on a global level. With the objective being set, our first goal was to position the brand, reinvigorate the category, and align the apparel/accessories segment with the overall brand positioning. With [...] Read More

ADIDAS GOLF - www.adidasgolf.com The top ranked golf apparel manufacturer in the world, was looking to expand its current product offerings. With elite PGA Tour veterans, NCAA teams, along with avid golfers worldwide wearing the adidas Golf brand, these product offerings would extend the brand reach and increase overall brand equity. With this objective, our team [...] Read More

KRYPTON While building the Schutt Football program, I conceived and developed Krypton, with the intent of blending a portable training equipment system with portable (iphone, ipod downloadable) training videos from the some the most recognizable NFL Players. As Performance Training has evolved the ability for an athlete to use truly portable training equipment has not [...] Read More

SCHUTT SPORTS - www.schuttsports.com The number one football helmet manufacturer in the world, was looking to add complementary product lines to its current mix of hardgoods products (helmets, shoulder pads, protective gear). With elite NFL players, and NCAA teams, along with the majority of High School players wearing Schutt gear, a natural extension was to outfit [...] Read More

TAYLORMADE GOLF - www.taylormadegolf.com The top ranked golf club manufacturer in the world, was looking to expand its complementary product lines and further complement its hardgoods product offerings of woods and irons. With elite PGA Tour veterans, NCAA teams, along with avid golfers worldwide wearing the TaylorMade Golf brand, these product offerings would extend the brand [...] Read More

OAKLEY - www.oakley.com Oakley, the dominant performance eyewear company in the world, was looking to expand into the NCAA market segment through both “team” eyewear, and apparel. This was a natural extension of the Oakley “core” consumer and product line. This Oakley “Athletic Division” would consist of the following product lines: NCAA licensed, Laser Etch logoed, [...] Read More

SKINS USA - www.skinsusa.com SKINS, a leader in gradient compression technical apparel was looking to build a footprint in the United States.  In building this Strategic Alliance, I had Executive Management of Product/Marketing where we commercialized the product, established a marketing strategy, along with specific sports marketing objectives for distribution in the US. With elite athlete, top [...] Read More

ARENA USA - www.arenausa.com Arena, a global leader in performance swimwear was looking to build a footprint in the United States.  In building this Strategic Alliance, I had Executive Management of Product/Marketing where we commercialized the product, established a marketing strategy, along with specific sports marketing objectives for distribution in the US. With elite swimmers, top [...] Read More

ZAMST - www.zamst.us With a market leading position, and a "premium" upper tier product positioning, Zamst was ready to make a move into the US market. With a 20 year sports bracing/supports heritage of outfitting Elite athletes worldwide, Zamst needed to position itself to successfully drive success in multiple channels within the US. This required building [...] Read More