“How to Take your Company from Good to Great.”
Vision; have a Visionary leader who can see the future and map out the path to achieving this goal. This trait is inherent in all Great companies, and without a Visionary, they will sail listlessly with no rudder or sail and no direction. This leader is the Passion behind the Vision. They will convey this visually and verbally, stay committed to its execution, and provide a clear definitive, execution plan for the team to follow. A true Visionary leader, one who shows the way (Vision) and shares (Humility) in all the credit! READ MORE
(Ariana Huffington Publication)
“How to Create a Culture around a Unified Vision.”
Create a Culture built around a unified Vision and those who share common Passion. When you are building your company, you will need a team passionate about what you are looking to achieve — a team that understands what it takes to achieve greatness. To create a culture that can sustain the ups and downs in business READ MORE
“Five Things I Wish someone Told me before I Started my Company.”
You will wear all hats at some point; you must understand all aspects of your company. But, unfortunately, you will not be able to hire this expertise, at least not initially.
If you do not know how to manage the financials, learn it before turning it over to someone else. The more you learn, the more prepared you are for managing the ups and downs that inevitably happen when starting and running a company. READ MORE
(Ariana Huffington Publication)
“You will wear all Hats at some Point.”
You will wear all hats at some point; you must understand all aspects of your company. But, unfortunately, you will not be able to hire this expertise, at least not initially. If you do not know how to manage the financials, learn it before turning it over to someone else. The more you learn, the READ MORE
“How to Ride the Emotional Highs and Lows of being an Entrepreneur.”
After founding my first brand, a men’s apparel collection, I would eventually sell to a Venture Capital firm after ten years of profitable growth. After the acquisition, I secured executive roles with iconic, global brands such as; Oakley, K-Swiss, TaylorMade, Adidas, Schutt Sports, and international companies Arena and Skins. Each unique, each respected within their specific product category.
With each brand, I would head up global business development, marketing strategy, and product creation. After almost 25 years of multi-brand, multi-functional experience worldwide, I decided to start LiquidMind Inc, a Global Brand Strategy firm based in Southern California. After having been with each of these brands, I felt there was a significant void within the services industry to provide brand strategy support from those inside the bloodline of a brand. READ MORE
(Ariana Huffington Publication)
Bryan Smeltzer of LiquidMind: “Vision”
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. Also, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. READ MORE
