Proven, results-driven, business development executive…


Dynamic, results-driven business development executive

With an instinctive ability to build, lead, and inspire high-performance global teams; create sales organizations; establish and strengthen distribution channels; grow market share and manage retail relations.

Financial leader

Skilled at P&L and EBITDA fiscal budget management. Meticulously organized budget administrator experienced at financial reporting, projections and metric analysis.

Strong operational background

Inventory control, sourcing, purchasing, vendor relations and contract negotiation. Detail-oriented operations manager focused on propelling gross profit generation and skilled at recommending and implementing improved courses of action where necessary

Highly effective

Communication and presentation skills, logical and persuasive negotiation techniques and a consistent ability to establish rapport and strengthen retail relationships.

Strategic visionary

Consistently able to create corporate initiatives and take action to achieve both short and long-term results in extremely competitive business segments. Extensive multi-brand, business development, product creation, marketing, and sales leadership experience.


Business Development

Led multi-brand market development of TaylorMade/adidas Golf softgoods/ accessories licensed business from $12M to $52M over four years.

Executed start-up of Zamst brand, achieving $7.5 annual revenue within two years of release.

Product Creation

Led softgoods/accessories product creation for Schutt Sports, K-Swiss, and Oakley start-up of Athletic Division  (NFL/NHL/NCAA/MLB) of team, laser etch eyewear and apparel accounting for over $8.2M in revenue.


A forward-thinking innovator with international brand experience encompassing campaign creation and dissemination of traditional and technology-based positioning solutions.

Set vision and executed strategy for positioning Zamst brand across multi-tier sponsorships, social media, and interactive merchandising platforms across end-cap doors for Dicks Sporting Goods, Scheels and SportChek.


Managed and oversaw softgoods/accessories division P&L and forecast accountability for $52M in revenue with TaylorMade/adidas golf licensed business.

Executive Leadership

  • Present

    President | LIQUIDMIND | Global Brand Strategy Firm
    • Global Brand Strategy serving mid to large cap Global Apparel, Footwear, Sporting Goods and Consumer Product brands.
  • 2017

    General Manager | ZAMST | Irvine, CA
    • Zamst ( $135M Tokyo-based, premium sports bracing/supports brand with a 22-year heritage and global distribution across 52 countries.
    • Recruited to lead the start up and positioning of Zamst brand across multi-channel retailers across North America.
  • 2011

    Vice President/DM - Global On-Field Softgoods/Accessories | SCHUTT SPORTS | Carlsbad, CA
    • Schutt Sports: $82M football (NFL, NCAA,High School) and baseball protective equipment manufacturer.
  • 2011

    Vice President - Product Marketing | SKINS & ARENA | Carlsbad, CA
    • SKINS: $36M, premium gradient compression apparel brand based out of Australia.
    • Arena: $120M, performance swimwear brand based out of Italy
  • 2008

    Vice President - Product Marketing (Softgoods & Accessories) | TAYLORMADE/ADIDAS GOLF | Carlsbad, CA
    • TaylorMade/adidas Golf: $1.1B golf equipment manufacturer.
  • 2005

    Sr. Director, Global Apparel/Accessories Division | K-SWISS | Westlake Village, CA
    • K-Swiss: Global $450M premium footwear and apparel brand
    • Recruited to lead apparel/accessories division repositioning and marketplace development on a global scale.
  • 2003

    Global Division Manager - Athletic Division (NFL/NCAA/NHL) | OAKLEY | Foothill Ranch, CA
    • Oakley: Global $550M vertical sunglass, apparel, watch, accessory, and footwear brand.
    • Led start-up, product creation execution, cross-functional team and retail release of NFL, NCAA licensed product line consisting of laser etched eyewear, apparel, watches, and accessories.
  • 2001

    President/Founder | UTOPIA Inc. | Lake Forest, CA
    • Better Men’s lifestyle clothing.
    • Founded and built a company from start-up to profitable revenue level, and sold to PE firm.


Product Innovation Platform

Global Brand Marketing Leadership

Product/Market Segment Development

Start- up/ Turn Around Leadership

Social Media/Digital (On-Line) Marketing

Marketing Strategies & Public Relations

Sports Marketing Management (NFL/NCAA)

Brand Strategy, Positioning & Implementation

Strategic Vision & Business Development

Media, PR and Brand Communications

Brand Equity Management

Product Licensing Execution (NFL/NCAA)

Product Design & Development

Merchandising & Retail Implementation

P & L, EBITDA Fiscal Budget Management


Bachelor of Science

  • Industrial Engineering
  • University of North Dakota

Former Nebraska RB



Make A Wish Board


Ministry Leader, Christian Entrepreneur Leadership




Mentor/Advisor: UCLA Anderson- Price Center for Innovation & Entrepreneurship


  Mountain Biking



© 2022    All rights reserved.

The Visionary Brand
E-book Download

Fill out the form below to download your free copy.