April 3, 2013
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How to Truly Innovate..

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation 0 comments

Many Brands have worn out their use of “Innovation”. These are brands that feel a “Progression” beyond where they are today is “True” innovation. The idea of living in a “Bubble” while others run circles around you,  is not a reality they choose to deal with and as a result they get run over. “Get out the Way”, we have some serious “Evolution” on the way. 

A “Truly” Innovative Brand strives to not only “Progress and Evolve” in all they do on a daily basis, but more importantly look to RE-Invent they way their industry operates (ie. Apple, Nike..).

Merely taking a “safe” road without risk is just that…Safe ! Taking risks, allowing those inside the corridors of the brand the “FREEDOM” to create what me never imagined was possible. In addition, having the “guts” to move beyond a product, even though it may still be successful. This “Evolution” process creates a frenzy with those who desire your product ! Why stand still, when you can move beyond others Imagination….

  • Always look outside “Boundaries”… !
  • Always allow the “Freedom” to create…!
  • Always look to make your  “Imagination” reality…!

Enjoy the Ride !
Bryan Smeltzer



 “Product Innovation & Marketing Success Blog…”

The author

I have a passion for living balanced life and a strong faith...each equally important for thriving and excelling…I love crushing mountain bike trails, exploring and finding ways to grow beyond the “status quo”. I am a dedicated, innovation driven team leader with a passion for establishing a disruptive vision and executing a market dominating strategy… Our industry has always been about creating innovative, market driving solutions that enhance performance or provide for a better life beyond sport. It has also been about culture, fit and passion for the brand. When these foundational pillars are removed, the brand starts to crumble. Being part of an industry that bridges talent between product creation, marketing, sales, finance and operations is formula for success, because every function is about building a foundational performance brand. It’s galvanizing when elite athletes wear and endorse our creations, but the real strength is leading the teams that combine their creative forces and technical expertise to make the engine roar. I am always passionate for defining and leading the next industry revolution… Extensive executive level experience across globally recognized brands, each number one in their respective  markets, along with having founded and successfully sold my own branded apparel company. Whether establishing new product lines, building global marketing strategies, leading design/development teams, I have a passion for building and growing brands.  Some examples; • Built Zamst from start up to achieving nationwide North American distribution, and 845% revenue growth over a 3 1/2 year period. • With Gathering Storm, grew TaylorMade/adidas Golf Accessories from $11M to $48M over 3 years. • K-Swiss, global executive management of $38M in international licensee’s and domestic apparel/accessories division. • OAKLEY, built and successfully developed “Athletic Division” NCAA licensed team eyewear/apparel product lines achieving $1.4M in initial season.


The Visionary Brand
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