Author: bryansmeltzer

I have a passion for living balanced life and a strong faith...each equally important for thriving and excelling…I love crushing mountain bike trails, exploring and finding ways to grow beyond the “status quo”. I am a dedicated, innovation driven team leader with a passion for establishing a disruptive vision and executing a market dominating strategy… Our industry has always been about creating innovative, market driving solutions that enhance performance or provide for a better life beyond sport. It has also been about culture, fit and passion for the brand. When these foundational pillars are removed, the brand starts to crumble. Being part of an industry that bridges talent between product creation, marketing, sales, finance and operations is formula for success, because every function is about building a foundational performance brand. It’s galvanizing when elite athletes wear and endorse our creations, but the real strength is leading the teams that combine their creative forces and technical expertise to make the engine roar. I am always passionate for defining and leading the next industry revolution… Extensive executive level experience across globally recognized brands, each number one in their respective  markets, along with having founded and successfully sold my own branded apparel company. Whether establishing new product lines, building global marketing strategies, leading design/development teams, I have a passion for building and growing brands.  Some examples; • Built Zamst from start up to achieving nationwide North American distribution, and 845% revenue growth over a 3 1/2 year period. • With Gathering Storm, grew TaylorMade/adidas Golf Accessories from $11M to $48M over 3 years. • K-Swiss, global executive management of $38M in international licensee’s and domestic apparel/accessories division. • OAKLEY, built and successfully developed “Athletic Division” NCAA licensed team eyewear/apparel product lines achieving $1.4M in initial season.

Loyalty Loop | How to Engage beyond Purchase
November 17, 2020
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Loyalty Loop | How to Engage beyond Purchase

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing 0 comments
https://liquidmindsite.com/loyalty-loop-engaging-beyond-the-purchase/ Read More
Loyalty Loop | How to Engage beyond Purchase
November 12, 2020
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Loyalty Loop | How to Engage beyond Purchase

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising 0 comments

Podcast on what Factors are key to building a successful, long term business.There are many factors beyond a great product that must be executed in order to create, build, and grow a brand. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term […]

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Thank you, Veterans…
November 11, 2020
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Thank you, Veterans…

by bryansmeltzer in Business Development 0 comments

Veterans Day Want to thank all those who are serving and have served our Country. Thank you for your service, and for protecting our freedom. #veterans #thankyou #veteransday

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Entrepreneurial Leadership…
October 28, 2020
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Entrepreneurial Leadership…

by bryansmeltzer in Branding , Business Development , Marketing 0 comments

Having a true, authentic Entrepreneur at the helm of a brand is an integral part of what has made many companies successful throughout generations. Someone who has been through the ups and downs, and has to risk everything to build something of value to others. Too many times with companies, they will bring in legacy […]

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Change…
October 16, 2020
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Change…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising 0 comments

“There is nothing so stable as change…” Life Wisdom from Mr. Bob Dylan Always live your Life to the fullest, and roll with the changes! #bobdylan #dylan #liquidmindsite

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Building High Octane Teams…
October 14, 2020
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Building High Octane Teams…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing 0 comments

Team Building, exceeding expectations… Building, managing and passionately inspiring a team to exceed expectations takes an intuitive sense of what it takes to create it in the first place. Team chemistry is a component, but you must be able to able to recognize the differing personalities, traits, and skillsets that when blended together maximize and […]

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Better Yourself…
October 13, 2020
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Better Yourself…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising 0 comments

“Let him that would move the world first move himself…” Life Wisdom from Socrates Always strive to be better each day! #socrates #lifewisdom #liquidmindsite

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Adapt to the New World…
October 12, 2020
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Adapt to the New World…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing 0 comments

Adapting to the new world around you means taking initiative once you foresee this change happening. Foresight is a unique trait to successful leaders, and can provide a windfall when predicted correctly or a storm if predicted incorrectly. Finding a balance w/ the former being the key to driving long term success, adapt sooner rather […]

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Visual Content Effectiveness…
October 8, 2020
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Visual Content Effectiveness…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Visual Content Effectiveness Visual content provides a powerful, dynamic connection with your community or audience. It has been proven that posts with images achieve 90% + more views than those without imagery. A winning combination for building and engaging with your audience is to COMBINE great content with relevant imagery. Do this consistent, and provide […]

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Earned Recognition…
October 1, 2020
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Earned Recognition…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing 0 comments

“Don’t worry when you are not recognized, but strive to be worthy of recognition…” Life from President Lincoln Always strive to be your best!

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