Author: bryansmeltzer

I have a passion for living balanced life and a strong faith...each equally important for thriving and excelling…I love crushing mountain bike trails, exploring and finding ways to grow beyond the “status quo”. I am a dedicated, innovation driven team leader with a passion for establishing a disruptive vision and executing a market dominating strategy… Our industry has always been about creating innovative, market driving solutions that enhance performance or provide for a better life beyond sport. It has also been about culture, fit and passion for the brand. When these foundational pillars are removed, the brand starts to crumble. Being part of an industry that bridges talent between product creation, marketing, sales, finance and operations is formula for success, because every function is about building a foundational performance brand. It’s galvanizing when elite athletes wear and endorse our creations, but the real strength is leading the teams that combine their creative forces and technical expertise to make the engine roar. I am always passionate for defining and leading the next industry revolution… Extensive executive level experience across globally recognized brands, each number one in their respective  markets, along with having founded and successfully sold my own branded apparel company. Whether establishing new product lines, building global marketing strategies, leading design/development teams, I have a passion for building and growing brands.  Some examples; • Built Zamst from start up to achieving nationwide North American distribution, and 845% revenue growth over a 3 1/2 year period. • With Gathering Storm, grew TaylorMade/adidas Golf Accessories from $11M to $48M over 3 years. • K-Swiss, global executive management of $38M in international licensee’s and domestic apparel/accessories division. • OAKLEY, built and successfully developed “Athletic Division” NCAA licensed team eyewear/apparel product lines achieving $1.4M in initial season.

September 23, 2020

Leadership | Qualities of Successful Leaders

by bryansmeltzer in Uncategorized 0 comments

The Visionary Chronicles Podcast Leadership | Qualities of a Successful Leader In this new Podcast, I discuss the qualities of great, Visionary leaders and how they are able to build, grow, and maintain a culture of authentication for generations. Each is unique, but all have these tangible qualities in common. The Visionary Chronicles #thevisionarychronicles Podcast […]

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The New Reality…
September 14, 2020
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The New Reality…

by bryansmeltzer in Branding , Business Development , Digital Marketing , Marketing 0 comments

The New Reality… With any crisis, it is critical to recognize the “new” reality when you come out the back end. This is especially true for COVID, as you will see a massive shift in how people work, and how they purchase, both significant “new” reality opportunities. This can bring you up and through a […]

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Life…
September 11, 2020
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Life…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

“Take care of all your memories. For you cannot relive them…” Life Wisdom from Mr. Bob Dylan Always take the time to enjoy life, and treasure each day! #dylan #bobdylan #liquidmindsite #thevisionarychronicles

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September 9, 2020

Branding | Successful Strategies

by bryansmeltzer in Uncategorized 0 comments

The Visionary Chronicles PODCAST Branding | Successful Branding Strategies 10 branding tips on successfully building a generational company. #thevisionarychronicles #liquidmindsite #brandingstrategy #brandingtips https://lnkd.in/gU3anmN

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Loyalty…Authentic Success
September 8, 2020
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Loyalty…Authentic Success

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Loyalty, authentic growth is hard to measure but must be quantified in order to understand who is driving your future. In the age of direct to consumer e-comm business, you must have an edge beyond just great product. You must be able to authentically connect with your Loyal community in order to grow organically. I […]

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Leadership…
September 4, 2020
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Leadership…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing 0 comments

Leadership… Being a great Leader entails so much more than talent alone, you must be authentic, passionate, engaging, and compassionate. With each of these traits, authentication is a common thread that separates true leaders from those who are just faking it, and eventually, it catches up with them. Yes, talent is key, but being authentic […]

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Pivot…Plan
August 26, 2020
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Pivot…Plan

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising 0 comments

Pivoting, whether in a crisis or not, is a critical decision that can impact a brands success formula short and long term. In this C-19 crisis, many brands throw ideas against the wall with the hope something will stick vs a calm, cohesive and coherent plan to find a path that continues to drive brand […]

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Failure…Success
August 21, 2020
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Failure…Success

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising 0 comments

“My great concern is not whether you have failed, but whether you are content with your failure…” Life Wisdom from Abraham Lincoln Always build on Failures, they are your stepping stones to eventual success! #abrahamlincoln #thevisionarychronicles

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Chaos..Calm..
August 20, 2020
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Chaos..Calm..

by bryansmeltzer in Branding , Business Development , CRM , Marketing 0 comments

“Chaos is a friend of mine…” Life Wisdom from Mr. Bob Dylan Always, even in chaotic times find a way to push forward and succeed! #bobdylan #dylan #successfullife #thevisionarychronicles #liquidmindsite

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Innovation Pipeline…
August 18, 2020
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Innovation Pipeline…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Innovation is an elusive conquest and most who say they have conquered it do not understand what it takes to achieve this goal. I say most… knowing how difficult it is to achieve a sustainable “Innovation Pipeline”, one that you can ride for generations. A one-hit wonder is great, but it is better to have […]

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