Author: bryansmeltzer

I have a passion for living balanced life and a strong faith...each equally important for thriving and excelling…I love crushing mountain bike trails, exploring and finding ways to grow beyond the “status quo”. I am a dedicated, innovation driven team leader with a passion for establishing a disruptive vision and executing a market dominating strategy… Our industry has always been about creating innovative, market driving solutions that enhance performance or provide for a better life beyond sport. It has also been about culture, fit and passion for the brand. When these foundational pillars are removed, the brand starts to crumble. Being part of an industry that bridges talent between product creation, marketing, sales, finance and operations is formula for success, because every function is about building a foundational performance brand. It’s galvanizing when elite athletes wear and endorse our creations, but the real strength is leading the teams that combine their creative forces and technical expertise to make the engine roar. I am always passionate for defining and leading the next industry revolution… Extensive executive level experience across globally recognized brands, each number one in their respective  markets, along with having founded and successfully sold my own branded apparel company. Whether establishing new product lines, building global marketing strategies, leading design/development teams, I have a passion for building and growing brands.  Some examples; • Built Zamst from start up to achieving nationwide North American distribution, and 845% revenue growth over a 3 1/2 year period. • With Gathering Storm, grew TaylorMade/adidas Golf Accessories from $11M to $48M over 3 years. • K-Swiss, global executive management of $38M in international licensee’s and domestic apparel/accessories division. • OAKLEY, built and successfully developed “Athletic Division” NCAA licensed team eyewear/apparel product lines achieving $1.4M in initial season.

5 Steps to Innovation
March 24, 2023

5 Steps to Innovation

by bryansmeltzer in Branding , Business Development , Entrepreneurship , Inspiration , Leadership , Product Innovation 0 comments

Innovation is critical for businesses to remain competitive in today’s ever-changing market. It allows them to stay ahead of the competition, increase customer loyalty and grow their revenue streams. For companies to succeed, they must embrace innovation and take proactive steps toward achieving it. This blog post outlines five key steps organizations can take to […]

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UCLA Price Center, Venture Accelerator Program Presentation: The Visionary Brand
March 21, 2022
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UCLA Price Center, Venture Accelerator Program Presentation: The Visionary Brand

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Entrepreneurship , Inspiration , Leadership 0 comments

UCLA Price Center, Venture Accelerator Presentation Content from, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands. Presented to the latest Cohort Class from the Venture Accelerator program at UCLA Anderson School of Management. Through the Price Center for Entrepreneurship & Innovation, I presented my new book, The Visionary Brand, The Success […]

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PODCAST: The Visionary Brand | The Elements of a Successful Formula
March 17, 2022
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PODCAST: The Visionary Brand | The Elements of a Successful Formula

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Entrepreneurship , Inspiration , Leadership , Marketing , Merchandising 0 comments

The Visionary Chronicles PODCAST The Visionary Brand | The Elements of a Successful Formula In my latest PODCAST with content from my new book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, I discuss The Elements of a Successful Formula. Those Elements which are consistently woven into the heart and soul […]

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THE VISIONARY CHRONICLES PODCAST: The Vision Paradox
March 15, 2022
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THE VISIONARY CHRONICLES PODCAST: The Vision Paradox

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Entrepreneurship , Inspiration , Leadership , Marketing , Merchandising , Product Innovation 0 comments

The Visionary Chronicles Podcast CONTENT FROM; The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands Available across all book retailers: Amazon: The Visionary Brand Barnes & Noble: The Visionary Brand PODCAST: THE VISIONARY BRAND | The Vision Paradox Just because I can SEE… does not mean I have VISION… The Vision Paradox […]

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Stand Firm…
March 7, 2022
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Stand Firm…

by bryansmeltzer in Branding , Business Development , Digital Marketing , Entrepreneurship , Inspiration , Leadership , Marketing , Merchandising , Product Innovation 0 comments

“Be sure you put your feet in the right place, then stand firm.” Wisdom from #16 Abraham Lincoln Always stand firm on your principles, your ideals, those characteristics that make you who are not what others would like you to become… #Lincoln #thevisionarychronicles #thevisionarychroniclespodcast #visionaryleadership #thevisionarybrandbook #thevisionarybrand

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Authority Magazine Interview: Rising Through Resilience
March 4, 2022
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Authority Magazine Interview: Rising Through Resilience

by bryansmeltzer in Branding , Business Development , Digital Marketing , Entrepreneurship 0 comments

Authority Magazine Interview: Rising Through Resilience 5 Things You Can do to Become More Resilient Another great interview with Authority Magazine, and very timely. We are living in very stressful times, and your ability to rise to the challenge, and be resilient during this period is a key piece to becoming a Leader. Someone others […]

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Loyalty & Value, The Anchors of a Successful Brand
March 3, 2022
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Loyalty & Value, The Anchors of a Successful Brand

by bryansmeltzer in Branding , Business Development , Digital Marketing , Entrepreneurship , Inspiration , Leadership , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Loyalty & Value, The Two Anchors for “Recurring” Revenue Growth When brands are looking to generate revenue growth and expansion, driving market share on a global scale, there is always a common truth, either you are building Loyalty or Driving Value. The product itself is driven by performance, lifestyle enhancement, or some other “tangible” metric. […]

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AMAZON BESTSELLER: THE VISIONARY BRAND
February 24, 2022
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AMAZON BESTSELLER: THE VISIONARY BRAND

by bryansmeltzer in Branding , Business Development , Digital Marketing , Entrepreneurship , Inspiration , Leadership , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

BESTSELLER AMAZON! THE VISIONARY BRAND, The Success Formula Behind the World’s Most Visionary Brands Off to a good start after a couple of weeks, and very blessed to have so many who have already benefited from having read The Visionary Brand. Now available through book distributors globally including; Barnes & Noble – https://bit.ly/3GUPliJ Amazon – […]

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Loyalty Loop Brand Marketing…
February 8, 2022
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Loyalty Loop Brand Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Entrepreneurship , Inspiration , Leadership , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Loyalty Loop Brand Marketing… The consumer purchase Journey has changed significantly, and for the better. For those brands who have decided to embrace, and authentically make this Journey easier for your community to thrive, those who choose to ignore it are slowly killing off their lifeblood to future success! The Loyalty Loop is the new […]

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Brand Agility…
December 1, 2021
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Brand Agility…

by bryansmeltzer in Branding , Business Development , Entrepreneurship , Inspiration , Leadership , Marketing , Merchandising , Product Innovation 0 comments

BUSINESS AGILITY The ability of brands to be agile in the face of potential turmoil or opportunity is critical to their short and long-term success. Agility, and being able to Pivot when needed are two areas where the true leaders are separated from those who are frozen by indecisiveness. Being Agile means being able to […]

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The Visionary Brand
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