Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable.. Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are […]
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Tag Archives: TaylorMade
action sports, adidas, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Innovation, TaylorMade
Personalization…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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action sports, Apparel, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Sports Marketing, Brand Strategy, evolution, Execution, eyewear, innnovation, Innovation, K-swiss, NBA, NFL, Product Branding, Steve Jobs, Strategic Marketing, TaylorMade
Human to Tech…
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in
Branding
, Business Development
, CRM
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, Merchandising
, Product Innovation
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With the ever increasing use of technology across all functional areas, we need to assure that the inherit “creative value” that humans provide is brought into synergy with these technological advances. This will be crucial, and critical as we continue evolve and adapt over time. Finding this balance within each company should be a primary […]
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action sports, Apparel Sourcing, Art, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, eyewear, Footwear, innnovation, NFL, Oakley, Product Life Cycle, Steve Jobs, TaylorMade
Brand Juice…
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Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
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Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]
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action sports, adidas, Apparel Sourcing, Brand, Brand Marketing, Brand Sports Marketing, consumer products, Digital Marketing, Execution, Football, MLB, NBA, NFL, NHL, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Market your Product Revolution…
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Branding
, Business Development
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, Merchandising
, Product Innovation
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, Sports Marketing
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The Evolutionary process behind how a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story” to your customer/retailer it becomes clear the effort that goes into this process, […]
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action sports, Apparel, Apparel Sourcing, baseball, Brand, brand positioning, Brand Sports Marketing, branding, Consumer Branding, consumer marketing, NFL, Steve Jobs, TaylorMade
Memories…
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Branding
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“Take care of all your Memories. For you cannot relive them…” Infinite Wisdom from Mr. Bob Dylan Always Enjoy the Moment..!
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action sports, adidas, Apparel Sourcing, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, consumer marketing, consumer products, Digital Marketing, eyewear, golf, Nike, Oakley, Steve Jobs, TaylorMade
Digital Marketing…Revolution
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Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
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With the World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively […]
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action sports, Apparel Sourcing, Blue Ocean, Brand, brand innovation, Brand Sports Marketing, branding, Oakley, Product Life Cycle, Steve Jobs, TaylorMade
Soul of a Brand…
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Branding
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, Product Innovation
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The “Soul” of a Brand is the key essence to all key areas that are the “Heartbeat” of the company; Vision, Culture, ETHOS, Leadership, Ethics and Values. Each of these together build a “Vertically” successful Brand, and those who work for and follow the company have a clear understanding of what they “Stand” for… Two […]
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action sports, adidas, Apparel Sourcing, baseball, Brand Marketing, Brand Sports Marketing, consumer products, eyewear, innnovation, NFL, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Start Up Team…
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Branding
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Adaptability and Independence are Key traits when you are building a Start up team, and the two hardest to determine. Start ups are a unique animal, and very few are cut out to succeed in this dynamic, ever changing environment. Being able to adapt, take on roles where you are needed, and adapting quickly to […]
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action sports, Apparel, Apparel Sourcing, apple, baseball, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, consumer marketing, consumer products, Design, Digital Marketing, Execution, MLB, Oakley, Process planning, Product, Steve Jobs, Strategic Marketing, TaylorMade
Think Local…Act Global…
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Branding
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
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