Tag Archives: TaylorMade


Personalization…
August 6, 2019
, , , , , , , , ,

Personalization…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable.. Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are […]

Read More
Human to Tech…
August 5, 2019
, , , , , , , , , , , , , , , , , , ,

Human to Tech…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

With the ever increasing use of technology across all functional areas, we need to assure that the inherit “creative value” that humans provide is brought into synergy with these technological advances. This will be crucial, and critical as we continue evolve and adapt over time. Finding this balance within each company should be a primary […]

Read More
Brand Juice…
July 31, 2019
, , , , , , , , , , , , , ,

Brand Juice…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy.  In the “digital” age you are constantly challenged with not only keeping […]

Read More
July 29, 2019
, , , , , , , , , , , , , ,

Create the Wave…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

Read More
Market your Product Revolution…
July 22, 2019
, , , , , , , , , , , , , , , , ,

Market your Product Revolution…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The Evolutionary process behind how  a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story”  to your customer/retailer it becomes clear the effort that goes into this process, […]

Read More
Memories…
July 9, 2019
, , , , , , , , , , , ,

Memories…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

“Take care of all your Memories. For you cannot relive them…” Infinite Wisdom from Mr. Bob Dylan Always Enjoy the Moment..!  

Read More
Digital Marketing…Revolution
July 8, 2019
, , , , , , , , , , , , , , , ,

Digital Marketing…Revolution

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

With the World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively […]

Read More
Soul of a Brand…
June 28, 2019
, , , , , , , , , ,

Soul of a Brand…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The “Soul” of a Brand is the key essence to all key areas that are the “Heartbeat” of the company; Vision, Culture, ETHOS, Leadership, Ethics and Values. Each of these together build a “Vertically” successful Brand, and those who work for and follow the company have a clear understanding of what they “Stand” for… Two […]

Read More
Start Up Team…
June 25, 2019
, , , , , , , , , , , , ,

Start Up Team…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Adaptability and Independence are Key traits when you are building a Start up team, and the two hardest to determine. Start ups are a unique animal, and very few are cut out to succeed in this dynamic, ever changing environment. Being able to adapt, take on roles where you are needed, and adapting quickly to […]

Read More
Think Local…Act Global…
June 24, 2019
, , , , , , , , , , , , , , , , , , , , ,

Think Local…Act Global…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

Read More