Many Brands have worn out their use of “Innovation”. These are brands that feel a “Progression” beyond where they are today is “True” innovation. The idea of living in a “Bubble” while others run circles around you, is not a reality they choose to deal with and as a result they get run over. “Get […]
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Tag Archives: TaylorMade
Apparel Sourcing, apple, Brand Marketing, Brand Sports Marketing, Brand Strategy, consumer products, Footwear, MLB, Nike, Product Branding, Product Life Cycle, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade
True Innovation…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Apparel Sourcing, brand innovation, Brand Marketing, branding, Consumer Branding, consumer marketing, innnovation, MLB, Nike, Oakley, Process planning, Product Branding, Steve Jobs, Strategic Marketing, TaylorMade
Act Global….Think Local…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
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Apparel Sourcing, apple, brand innovation, Brand Marketing, Consumer Branding, Execution, Innovation, Product Creation, Strategic Marketing, TaylorMade
Brand Juice…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]
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action sports, adidas, Apparel Sourcing, Art, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, Consumer Branding, Digital Marketing, golf, Innovation, Oakley, TaylorMade
Create the Wave..or Ride It !
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in
Branding
, Business Development
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
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action sports, adidas, Apparel Sourcing, apple, baseball, Blue Ocean, brand positioning, Brand Sports Marketing, Brand Strategy, consumer marketing, consumer products, Strategic Marketing, TaylorMade
Remarkable…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Being Remarkable… Being remarkable has different meaning for each individual, however it encompasses many components. Each of which is unique and complementary to one another, and very few have the insight or risk taking demeanor to achieve all areas of being remarkable. Always pursue being REMARKABLE whenever and wherever you can throughout throughout your career […]
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September 18, 2019
adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand Sports Marketing, NHL, TaylorMade
Risks…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are […]
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