When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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Tag Archives: TaylorMade
September 18, 2019
adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand Sports Marketing, NHL, TaylorMade
Risks…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are […]
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September 4, 2019
adidas, Apparel, Apparel Sourcing, apple, baseball, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, branding, Consumer Branding, consumer marketing, consumer products, Steve Jobs, TaylorMade
Culture…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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Brands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain. Culture drives a “cohesive” mystique around a […]
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action sports, adidas, Apparel, Apparel Sourcing, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, consumer products, Digital Marketing, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Lifestyle Merchandising…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Merchandise your product as a complete brand, reflective of the “Lifestyle”, “Look” and “Feel” your “core” consumer would like to aspire to when they exit the retailers door. Many times brands do not fully embrace the significance of ensuring that all “pieces” of the merchandising puzzle are pulled together at retail. There are significant advantages […]
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action sports, adidas, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Innovation, TaylorMade
Personalization…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable.. Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are […]
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action sports, Apparel, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Sports Marketing, Brand Strategy, evolution, Execution, eyewear, innnovation, Innovation, K-swiss, NBA, NFL, Product Branding, Steve Jobs, Strategic Marketing, TaylorMade
Human to Tech…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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With the ever increasing use of technology across all functional areas, we need to assure that the inherit “creative value” that humans provide is brought into synergy with these technological advances. This will be crucial, and critical as we continue evolve and adapt over time. Finding this balance within each company should be a primary […]
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action sports, Apparel Sourcing, Art, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, eyewear, Footwear, innnovation, NFL, Oakley, Product Life Cycle, Steve Jobs, TaylorMade
Brand Juice…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]
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