Tag Archives: Steve Jobs


October 17, 2019
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Strategic Product Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Strategic Brand Marketing starts and ends with Product. The most effective marketing programs are developed on the front end of the product line planning process, and evolve throughout the design “ideation” cycle. This is why it is critical to have the Marketing team involved at the front end of the process, and part of  the […]

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Purpose…
October 15, 2019
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Purpose…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

“The quality, not the longevity, of one’s life is what is important…”                                 Life Wisdom from Martin Luther King, Jr. Always look to find ways to support others, and you will be richer for it ! #passionatepurpose

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October 11, 2019
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Innovate…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

It is always easier for a company/brand to imitate competitive products than it is to truly reinvent their respective product or category.  As a result, progressive improvement is attained, but nothing truly innovate comes out of this type of product strategy. When  a brand is looking to build a  product strategy, at the forefront of […]

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The Visionary Brand…
October 7, 2019
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The Visionary Brand…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

 

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The Visionary Brand…
October 4, 2019
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The Visionary Brand…

by bryansmeltzer in Branding , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

“The Visionary Brand” Want to thank the USC Iovine & Young Academy for a great speaking engagement last week. Was great to interact with the students and faculty on my new book release, ” The Visionary Brand” coming next year. Dr. Dre has built a great learning experience for young entrepreneurs !

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Inspired Design…
October 4, 2019
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Inspired Design…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Inspired Design… Every brand aspires to blend creative designs with the most innovative, market driving concepts. This objective and “true” brand foundation starts with inspiring your design team, and allowing the freedom to be creative beyond reality. Eventually, reality is brought to life in these designs, but it always starts with what is thought to […]

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Driving Consumers to your Brand…
October 3, 2019
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Driving Consumers to your Brand…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must […]

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September 13, 2019
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Disruptive Innovation…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Uncategorized 0 comments

Disruptive, Innovation Stages… Most brands would like to say they are a “Innovation” or “Disruptive” focused, but a reality check in sometimes needed. True, authentic disruption is difficult and very few are doing it well, but when executed properly can change the world… Take a look and see where you are…    

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Pillars of a Brand..
September 9, 2019
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Pillars of a Brand..

by bryansmeltzer in Uncategorized 0 comments

When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]

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September 4, 2019
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Culture…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Brands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain. Culture drives a “cohesive” mystique around a […]

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