Tag Archives: Product Marketing


Brand  Positioning…
July 23, 2018
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Brand Positioning…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Brand Positioning is a key to ensuring you connect properly with your “CORE” audience… This means your positioning MUST flow through the “bloodlines” of everyone inside the BRAND for it to be authentic. It is the duty of the those “key” holders to ensure the Equity stays in tact, and you do not lose your […]

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Driving Brand Value…
July 16, 2018
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Driving Brand Value…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Driving Brand Value has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at […]

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Stepping Stones to Success…
June 25, 2018
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Stepping Stones to Success…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Stepping Stones to Success… The Cash Way… “You build on failure. You use it as a stepping stone. Close the door on the past. You don’t try to forget the mistakes, but you don’t dwell on it. You don’t let it have any of your energy, or any of your time, or any of your […]

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Love your Life Legacy..!
May 14, 2018
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Love your Life Legacy..!

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Love your Life Legacy… “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. […]

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Strategic Viral Marketing…
April 23, 2018
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Strategic Viral Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Strategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]

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Market Driving vs Market Driven…
April 17, 2018
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Market Driving vs Market Driven…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result in […]

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April 2, 2018
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Ride the Wave or CREATE it…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

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Master Product Lifecycle Planning…
March 26, 2018
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Master Product Lifecycle Planning…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. […]

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Creating a Masterpiece…
March 19, 2018
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Creating a Masterpiece…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

When striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]

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Inspired Design…
March 16, 2018
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Inspired Design…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Inspired Design… Every brand aspires to blend creative designs with the most innovative, market driving concepts. This objective and “true” brand foundation starts with inspiring your design team, and allowing the freedom to be creative beyond reality. Eventually, reality is brought to life in these designs, but it always starts with what is thought to […]

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