“Authentic” Product Creation is a process where a brand has developed such an efficient and effective system, they are able to commercialize concepts that drive or re-create product categories. This system is key to gaining their competitive advantage long term, and leaves your competition to “imitating” and not truly “innovating” in their space. By “imitating” […]
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Tag Archives: NFL
action sports, adidas, Art, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, branding, Design, NFL, Oakley, Steve Jobs, Strategic Marketing
Product Creation..
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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action sports, Apparel, Apparel Sourcing, baseball, Brand, brand positioning, Brand Sports Marketing, branding, Consumer Branding, consumer marketing, NFL, Steve Jobs, TaylorMade
Memories…
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in
Branding
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“Take care of all your Memories. For you cannot relive them…” Infinite Wisdom from Mr. Bob Dylan Always Enjoy the Moment..!
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action sports, Apparel, baseball, Blue Ocean, Brand Marketing, Brand Sports Marketing, Consumer Branding, consumer marketing, Execution, NFL, Oakley, Product, Steve Jobs
Market Driving vs Market Driven…
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in
Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
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Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result in […]
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action sports, adidas, Apparel Sourcing, baseball, Brand Marketing, Brand Sports Marketing, consumer products, eyewear, innnovation, NFL, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Start Up Team…
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in
Branding
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, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
, Social Media
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Adaptability and Independence are Key traits when you are building a Start up team, and the two hardest to determine. Start ups are a unique animal, and very few are cut out to succeed in this dynamic, ever changing environment. Being able to adapt, take on roles where you are needed, and adapting quickly to […]
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action sports, Apparel Sourcing, apple, Brand Marketing, Brand Sports Marketing, consumer marketing, evolution, innnovation, Innovation, K-swiss, NFL, Nike, Oakley, Steve Jobs, Strategic Marketing
Integrity…
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in
Branding
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, CRM
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“The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively…” […]
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action sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Design, Digital Marketing, Execution, eyewear, Football, Footwear, golf, Innovation, MLB, NBA, NFL, NHL, Oakley, Process planning, Product, Product Branding, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Create the Wave…and Ride it !
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
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action sports, Apparel, Apparel Sourcing, baseball, Blue Ocean, brand innovation, Brand Marketing, branding, consumer marketing, Digital Marketing, evolution, Execution, Footwear, innnovation, K-swiss, MLB, NBA, NFL, Oakley, Steve Jobs
Product Pipeline…
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in
Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
, Product Innovation
, Social Media
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A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
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action sports, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Execution, eyewear, NFL, Nike, Oakley, Steve Jobs, Strategic Marketing
Foundational Brand Pillars…
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in
Branding
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When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]
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