When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
Read More
Tag Archives: NFL
action sports, Apparel Sourcing, apple, Art, baseball, Blue Ocean, brand innovation, brand positioning, branding, Design, Execution, Football, Innovation, NFL, Product, Product Life Cycle, Steve Jobs, Strategic Marketing
Vision must match Sourcing…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
action sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Digital Marketing, Football, Footwear, K-swiss, NFL, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Master Product Life Cycle Planning…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
, Uncategorized
0 comments
A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. […]
Read More
action sports, Apparel, Apparel Sourcing, Blue Ocean, Brand Marketing, Brand Sports Marketing, Brand Strategy, NBA, NFL, NHL, Nike, Oakley, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade
Product Vision vs Reality…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
Read More
action sports, adidas, Apparel Sourcing, apple, Blue Ocean, Brand Sports Marketing, branding, Consumer Branding, consumer products, Innovation, NBA, NFL, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Failure to Learn…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
, Uncategorized
0 comments
Everyone at some point in their career will have a failure or should have a failure, learning how to deal with this inevitable reality will be the difference between learning and succeeding, or failing and never letting go. Successful leaders move on, and learn from these failures. Others can never seem to get over the […]
Read More
action sports, adidas, Apparel, Apparel Sourcing, apple, Blue Ocean, Brand, brand innovation, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer products, Digital Marketing, MLB, NBA, NFL, Nike, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Strategic, Brand Driven Sports Marketing…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
Whenever brands look to strategic marketing and brand “activation” , one component is always how to effectively build, manage and define metrics on sponsorships deals. With digital marketing and social media tools, athlete/team “activation” has become easier, but you must also have a cohesive, brand driven strategy to reach out to your target demographic. This […]
Read More
action sports, adidas, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Digital Marketing, Footwear, NBA, NFL, NHL, Nike, Oakley, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
The ART of Destruction..!
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
The “Art of Destruction” is key to successfully building a long term brand that brings a constant “Point of Difference” to the marketplace. With this principle in place as part of your overall evolutionary process, you will never have a shortage of creative ideas, concepts and “pipeline” of product progressions or reinventions. This “Destruction” principle […]
Read More
action sports, adidas, Apparel Sourcing, apple, Art, baseball, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, Footwear, Innovation, K-swiss, MLB, NBA, NFL, Oakley, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade
Stepping Stones to Success…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
Stepping Stones to Success… The Cash Way… “You build on failure. You use it as a stepping stone. Close the door on the past. You don’t try to forget the mistakes, but you don’t dwell on it. You don’t let it have any of your energy, or any of your time, or any of your […]
Read More