Tag Archives: consumer products


Product Vision…to REALITY..
December 26, 2018
, , , , , , , , , , , , , , , , , , , , , ,

Product Vision…to REALITY..

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing , Uncategorized 0 comments

When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of  the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]

Read More
December 26, 2018
, , , , , , , , , , , , , , , , , , , , , , , , ,

Creative Vision…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Companies that try to “milk” the Vision of their origins to long, suffer being eaten alive by their competition. Case in point…although Apple continues to thrive with a product life cycle created by Steve, this will soon turn into “Vapors” unless some new “Dent in the Universe” product is created.  In addition to “milking” Steves […]

Read More
Failure to Learn…
August 27, 2018
, , , , , , , , , , , , , , ,

Failure to Learn…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing , Uncategorized 0 comments

Everyone at some point in their career will have a failure or should have a failure, learning how to deal with this inevitable reality will be the difference between learning and succeeding, or failing and never letting go. Successful leaders move on, and learn from these failures. Others can never seem to get over the […]

Read More
Innovation Pipeline…
August 20, 2018
, , , , , , , , , , , , , , , , , , , , , , , , , ,

Innovation Pipeline…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]

Read More
Disruptive vs Disrupting…
August 6, 2018
, , , , , , , , , , , , , , , , ,

Disruptive vs Disrupting…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “Vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]

Read More
Brand Product Lifecycle…
July 20, 2018
, , , , , , , , , , , , , , , , ,

Brand Product Lifecycle…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Brands who drive an effective Product Lifecycle strategy are able to survive the “Disruptive” battles that take others down. This battleground is not meant for the weary, you must have fought in the front lines before, survived the war, patched up your wounds and moved on to the next Product Evolution Cycle. These cycles require […]

Read More
Driving Brand Value…
July 16, 2018
, , , , , , , , , , , , , , , , , , , , , , , , , ,

Driving Brand Value…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Driving Brand Value has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at […]

Read More
Strategic, Brand Driven Sports Marketing…
July 9, 2018
, , , , , , , , , , , , , , , , , , , , , ,

Strategic, Brand Driven Sports Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Whenever brands look to strategic marketing and brand “activation” , one component is always how to effectively build, manage and define metrics on sponsorships deals. With digital marketing and social media tools, athlete/team “activation” has become easier, but you must also have a cohesive, brand driven strategy to reach out to your target demographic. This […]

Read More
Love your Life Legacy..!
May 14, 2018
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Love your Life Legacy..!

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Love your Life Legacy… “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. […]

Read More
Foundational Brand Pillars…
May 7, 2018
, , , , , , , , , , , , , , , , , , , , , ,

Foundational Brand Pillars…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]

Read More