Tag Archives: consumer products


Inspired Design…
January 12, 2018
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Inspired Design…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Inspired Design… Every brand aspires to blend creative designs with the most innovative, market driving concepts. This objective and “true” brand foundation starts with inspiring your design team, and allowing the freedom to be creative beyond reality. Eventually, reality is brought to life in these designs, but it always starts with what is thought to […]

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Creative Vision…
November 13, 2017
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Creative Vision…

by bryansmeltzer in Branding , Business Development , CRM , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Companies that try to “milk” the Vision of their origins to long, suffer being eaten alive by their competition. Case in point…although Apple continues to thrive with a product life cycle created by Steve, this will soon turn into “Vapors” unless some new “Dent in the Universe” product is created.  In addition to “milking” Steves […]

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Brand Driven Product Marketing…
November 6, 2017
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Brand Driven Product Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Brand Driven Product Marketing is key to making the connection between your “brand” message to the “core” consumer, and attributes of your product. This is the juice behind your brand, and what allows you to achieve cohesive positioning in the marketplace. To often brands do not “connect” with their “brand advocates” or send an inconsistent […]

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Viral Marketing Strategy…
November 1, 2017
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Viral Marketing Strategy…

by bryansmeltzer in Branding , Business Development , CRM , Marketing , Merchandising , Product Innovation , Sports Marketing , Uncategorized 0 comments

Strategic Viral, brand driven, marketing is one of the most strategic weapons available in the marketing Arsenal. This weapon, if deployed effectively and accurately, allows you to touch the “core” of your demo with messaging, imagery and a targeted “injection” that connects them with the brand. With the increasing use of digital & social media […]

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Strategic Sports Marketing…
October 16, 2017
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Strategic Sports Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Whenever brands look to strategic marketing and brand “activation” , one component is always how to effectively build, manage and define metrics on sponsorships deals. With digital marketing and social media tools, athlete/team “activation” has become easier, but you must also have a cohesive, brand driven strategy to reach out to your target demographic. This […]

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Sourcing must match Design Vision…
October 13, 2017
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Sourcing must match Design Vision…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of  the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]

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Drive Traffic to your Brand…
October 9, 2017
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Drive Traffic to your Brand…

by bryansmeltzer in Branding , Business Development , CRM , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always […]

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Product Innovation Cycle…
October 3, 2017
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Product Innovation Cycle…

by bryansmeltzer in Branding , Business Development , CRM , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Driving continuous Product Innovation is a key component to a brand hitting on all cylinders. Many brands that have this mentality are at the forefront of their respective product category evolution, and other brands are content to “bleed the juice” out of their “one hit wonder”(OHW). This OHW strategy will move a product along the life […]

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Brand Commodity or Equity.. your Choice..
September 11, 2017
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Brand Commodity or Equity.. your Choice..

by bryansmeltzer in Branding , Business Development , CRM , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]

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September 5, 2017
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Create the WAVE, and RIDE it…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

  As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually […]

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