DRIVE Growth, Invest in the FUTURE…! Finding, defining and building a strategy around GROWTH is a key component to survival in this age of digital transformation. Those brands that call themselves “Innovation Driven”, or “First Movers” usually lack the courage to be truly “REVOLUTIONARY” (new markets/new capabilities). With an average 5% spent in this classification, […]
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Tag Archives: Consumer Branding
action sports, Apparel, apple, Art, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, branding, Consumer Branding, Footwear, Oakley, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Drive Growth…Invest in the FUTURE…!
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Branding
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, Oakley, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Product Branding…
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Branding
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Product Branding is an engrained strategy, and positioning that sits at the “heart” of all brands. While still in the planning stages, a brand decision is made as to “Who do We Aspire to Be…” This is one of the most crucial decisions, as it sets a precedence and founding principle behind all that you […]
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action sports, adidas, Apparel Sourcing, apple, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Consumer Branding, consumer marketing, consumer products, Footwear, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, TaylorMade
Love your Life Legacy..!
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Branding
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Love your Life Legacy… “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. […]
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action sports, adidas, Apparel, apple, Art, baseball, Blue Ocean, Brand, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer products, Digital Marketing, MLB, NBA, NFL, NHL, Nike, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Foundational Brand Pillars…
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Branding
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When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, Football, Footwear, innnovation, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Market Driving vs Market Driven…
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Branding
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Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result in […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, golf, innnovation, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Inspired Design…
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Branding
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Inspired Design… Every brand aspires to blend creative designs with the most innovative, market driving concepts. This objective and “true” brand foundation starts with inspiring your design team, and allowing the freedom to be creative beyond reality. Eventually, reality is brought to life in these designs, but it always starts with what is thought to […]
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action sports, adidas, apple, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Innovation, MLB, NBA, NFL, Steve Jobs, Strategic Marketing
Drive Brand Traffic…
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Branding
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Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always […]
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action sports, adidas, Apparel Sourcing, apple, Art, baseball, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, K-swiss, MLB, Nike, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Act Global…Think Local…
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Branding
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
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action sports, adidas, apple, Blue Ocean, brand positioning, Brand Sports Marketing, Consumer Branding, consumer products, Nike, Oakley, Steve Jobs, TaylorMade
Effective Product Positioning…
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Branding
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In order to effectively drive your products at retail, regardless of channel, you must have a clear product positioning strategy. This strategy must allow you to not only establish a “footprint” within your targeted distribution channel, but continually build upon your success. With inventory turns being a barometer of success, it will be key for […]
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action sports, adidas, Apparel, Blue Ocean, Brand Marketing, Brand Strategy, Consumer Branding, consumer products, Digital Marketing, Execution, Football, Footwear, innnovation, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Brand Creation, or Destruction…your CHOICE..
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Branding
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Building a platform for continual “Creative” success requires a cohesive mindset, and collective brand effort. These foundational principles ensures first and foremost those “driving” the brand are clear as to the near, and long term expectations. These expectations are built from defining “what” you as a brand stand for, “how” you are positioned, “where” you […]
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