As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
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Tag Archives: Consumer Branding
action sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Design, Digital Marketing, Execution, eyewear, Football, Footwear, golf, Innovation, MLB, NBA, NFL, NHL, Oakley, Process planning, Product, Product Branding, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Create the Wave…and Ride it !
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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action sports, adidas, apple, baseball, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, branding, Consumer Branding, consumer marketing, Digital Marketing, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade
Brand JUICE…!
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]
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Apparel, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, Consumer Branding, consumer marketing, consumer products, Digital Marketing, Footwear, Oakley, Steve Jobs, Strategic Marketing
Brand Influencers…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Brands that engage with Social Media Influencers must understand the relationship, and expectations. You must take the good with the bad, relative to how you are engaging, and how proactive you are with defining your overall intent and strategy to build brand awareness, and drive “authentic” traffic to your site. Having worked with global brands […]
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action sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Digital Marketing, Football, Footwear, K-swiss, NFL, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Master Product Life Cycle Planning…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
, Uncategorized
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A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. […]
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action sports, adidas, Apparel, Apparel Sourcing, Blue Ocean, Brand, Brand Marketing, Brand Sports Marketing, branding, Consumer Branding, consumer marketing, Design, Digital Marketing, evolution, Execution, innnovation, Innovation, K-swiss, MLB, NHL, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Market your Evolution…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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The Evolutionary process behind how a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story” to your customer/retailer it becomes clear the effort that goes into this process, […]
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