Tag Archives: Brand


Love your Life Legacy..!
May 14, 2018
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Love your Life Legacy..!

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Love your Life Legacy… “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. […]

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Foundational Brand Pillars…
May 7, 2018
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Foundational Brand Pillars…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]

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Brand or Commodity…your choice..
January 29, 2018
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Brand or Commodity…your choice..

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]

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Creative Vision…
November 13, 2017
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Creative Vision…

by bryansmeltzer in Branding , Business Development , CRM , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Companies that try to “milk” the Vision of their origins to long, suffer being eaten alive by their competition. Case in point…although Apple continues to thrive with a product life cycle created by Steve, this will soon turn into “Vapors” unless some new “Dent in the Universe” product is created.  In addition to “milking” Steves […]

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September 5, 2017
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Create the WAVE, and RIDE it…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

  As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually […]

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August 7, 2017
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Driving Sustainable Brand Growth…

by bryansmeltzer in Branding , Business Development , CRM , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

  All brands at some point face a crossroad, as to how and where continued growth will be sustained on a regional or global scale. Fortunately those who have an established a system for driving their creative engine, and have implemented an operational excellence platform allowing them to bring innovative concepts to reality will succeed. […]

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“Brand Positioning… Open Water…”
October 29, 2015
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“Brand Positioning… Open Water…”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]

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“Product Evolution or Extinction…”
October 26, 2015
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“Product Evolution or Extinction…”

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Become a Leader or become Extinct, your choice. Evolve or DIE ! These are tough choices as you move along in the development of your brand. The willingness to take “risks” becomes more and more of a challenge, as it is to easy to continuing eating from the low hanging fruit. What brands do not […]

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August 5, 2015
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Driving Brand Success…

by bryansmeltzer in Branding , Merchandising , Product Innovation , Sports Marketing 0 comments

Successful Branding requires a mindset for building long term loyalty, and a DNA strategy exclusive to your “bloodlines”. The distinction between great brands that survive, grow and continue to build “brand advocates”, versus others who “draft” off others success is clear when you analyze their inherent brand equity and market positioning. When you have built […]

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December 12, 2014
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Disruptive Innovation…

by bryansmeltzer in Branding , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

  In order to set a course where you are considered the market leader, and one by which all standards within a respective market are measured, you must at times be “Disruptive“. In its purest sense, a “Disruptive” innovator is one who sets off on their own course, not always knowing where it will lead, […]

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