Strategic Brand Marketing starts and ends with Product. The most effective marketing programs are developed on the front end of the product line planning process, and evolve throughout the design “ideation” cycle. This is why it is critical to have the Marketing team involved at the front end of the process, and part of the […]
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Tag Archives: Brand Strategy
action sports, adidas, Apparel, Apparel Sourcing, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, consumer products, Digital Marketing, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Lifestyle Merchandising…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Merchandise your product as a complete brand, reflective of the “Lifestyle”, “Look” and “Feel” your “core” consumer would like to aspire to when they exit the retailers door. Many times brands do not fully embrace the significance of ensuring that all “pieces” of the merchandising puzzle are pulled together at retail. There are significant advantages […]
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apple, Brand Marketing, Brand Strategy, consumer products, Digital Marketing, Footwear, Innovation, Product Life Cycle
Leadership…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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Simple, straightforward advice on Leadership principles from Seth. Create an environment where people can grow into, and out of their roles. Expand their Horizons ! Leadership
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action sports, Apparel Sourcing, brand innovation, brand positioning, Brand Sports Marketing, Brand Strategy, Consumer Branding, Digital Marketing, evolution, eyewear, MLB, NBA, NFL, Nike, Oakley, Steve Jobs
An Effective & Powerful Life…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Before I read Tim Ferris’s “4 Hour Workweek” I was a sceptic, however after reading his book it provides great insight into how to be more effective, efficient and selective in everything you do in Life. You only have one Life, and you can not flip the “Sands of Time” and start over again. Use […]
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action sports, Apparel Sourcing, brand innovation, Brand Strategy, digital, Digital Marketing
Interactive Content…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Content is King…relevant Interactive Content that is personalize takes this to another level. Content that allows users to build their own experience is a key focus for brands, as they look to engage with new “Digital Consumer”. This new world reality has consumers attention span getting shorter and shorter…currently 7-8 seconds, and going lower each […]
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action sports, adidas, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Innovation, TaylorMade
Personalization…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable.. Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are […]
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action sports, Apparel, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Sports Marketing, Brand Strategy, evolution, Execution, eyewear, innnovation, Innovation, K-swiss, NBA, NFL, Product Branding, Steve Jobs, Strategic Marketing, TaylorMade
Human to Tech…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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With the ever increasing use of technology across all functional areas, we need to assure that the inherit “creative value” that humans provide is brought into synergy with these technological advances. This will be crucial, and critical as we continue evolve and adapt over time. Finding this balance within each company should be a primary […]
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action sports, adidas, Apparel Sourcing, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, consumer marketing, consumer products, Digital Marketing, eyewear, golf, Nike, Oakley, Steve Jobs, TaylorMade
Digital Marketing…Revolution
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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With the World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively […]
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