Brand Strategy – Bryan Smeltzer

June 20, 2019

action sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Design, Digital Marketing, Execution, eyewear, Football, Footwear, golf, Innovation, MLB, NBA, NFL, NHL, Oakley, Process planning, Product, Product Branding, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade

Create the Wave…and Ride it !

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

June 14, 2019

action sports, adidas, Apparel, Apparel Sourcing, apple, Blue Ocean, Brand Marketing, Brand Strategy, branding, Consumer Branding, Innovation, Oakley, Steve Jobs, Strategic Marketing, TaylorMade

Brand or Commodity… YOUR Choice…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]

June 13, 2019

action sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, brand positioning, Brand Sports Marketing, Brand Strategy, branding, consumer marketing, consumer products, Digital Marketing, evolution, Execution, NFL, Oakley, Product Branding, Steve Jobs, TaylorMade

Take Risks…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are […]

June 12, 2019

action sports, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Execution, eyewear, NFL, Nike, Oakley, Steve Jobs, Strategic Marketing

Foundational Brand Pillars…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]

June 11, 2019

action sports, Apparel, Apparel Sourcing, Blue Ocean, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Digital Marketing, Execution, Innovation, MLB, NBA, Oakley, Steve Jobs, TaylorMade

Vision…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Companies that try to “milk” the Vision of their origins to long, suffer being eaten alive by their competition. Case in point…although Apple continues to thrive with a product life cycle created by Steve, this will soon turn into “Vapors” unless some new “Dent in the Universe” product is created. In addition to “milking” Steves […]

June 5, 2019

Apparel Sourcing, Brand Marketing, Brand Sports Marketing, Brand Strategy, consumer marketing, Innovation, K-swiss, NBA, Nike, Oakley, Process planning, Product, Steve Jobs, Strategic Marketing, TaylorMade

Drive Traffic to your Brand…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always […]

June 4, 2019

action sports, Apparel, Apparel Sourcing, apple, Blue Ocean, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer products, Footwear, golf, innnovation, Oakley, Steve Jobs

Blending Function & Design…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As simple as it sounds, building functionality into a beautiful design is not always easy. At times you will need to sacrifice design aesthetics to achieve the need in functionality. The ultimate goal of any product team is to achieve the “hybrid” formula of “simple” sophistication with a “functional” design. Great brands have established a […]

May 31, 2019

action sports, adidas, Apparel Sourcing, Brand, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, consumer products, Digital Marketing, evolution, eyewear, Football, Product, Product Creation, Product Life Cycle, Social Media, Steve Jobs, Strategic Marketing, TaylorMade

Social Marketing Success…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ability of a brand to connect with their “advocates” on-line, and proactively “reach out” and interact is “key” to building a successful Social Marketing program. These “advocates” have the world within their reach, and want to be part of the brand’s lifestyle/culture. If a brand fails to embrace these advocates from a viral and […]

May 30, 2019

action sports, Apparel Sourcing, Blue Ocean, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, consumer products, Digital Marketing, Execution, eyewear, Football, innnovation, Innovation, K-swiss, NBA, NFL, NHL, Oakley, Product Branding, Product Creation, Steve Jobs

Live your Brand…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

A Brand IS a lifestyle choice for a consumer, not a product choice. Growth for a branded consumer products driven company is driven by your ability to create a lifestyle for your “core” customer first, and then balance it’s extension beyond this base. This is a very delicate balancing act, as a significant number of […]

May 29, 2019

action sports, adidas, apple, baseball, Blue Ocean, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, consumer marketing, consumer products, Innovation, Oakley, Steve Jobs, TaylorMade

Authentic, Brand Driven Product Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Brand Driven Product Marketing is key to making the connection between your “brand” message to the “core” consumer, and attributes of your product. This is the juice behind your brand, and what allows you to achieve cohesive positioning in the marketplace. To often brands do not “connect” with their “brand advocates” or send an inconsistent […]

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bryansmeltzer@outlook.com