Tag Archives: Brand Strategy


True Innovation…
December 3, 2019
, , , , , , , , , , , , , ,

True Innovation…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Many Brands have worn out their use of “Innovation”. These are brands that feel a “Progression” beyond where they are today is “True” innovation. The idea of living in a “Bubble” while others run circles around you,  is not a reality they choose to deal with and as a result they get run over. “Get […]

Read More
November 19, 2019
, , , , , , , , , ,

Disruption…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]

Read More
Create the Wave..or Ride It !
November 11, 2019
, , , , , , , , , , , , ,

Create the Wave..or Ride It !

by bryansmeltzer in Branding , Business Development , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

Read More
Think Local…Act Global…
November 5, 2019
, , , , , , , , , ,

Think Local…Act Global…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

Read More
November 4, 2019
, , , , , , , , , , ,

Social Marketing Success..

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ability of a brand to connect with their “advocates” on-line, and proactively “reach out”  and interact is “key” to building a successful Social Marketing program. These “advocates” have the world within their reach, and want to be part of the brand’s lifestyle/culture. If a brand fails to embrace these advocates from a viral and […]

Read More
October 24, 2019
, , , , , , , , , , , ,

Social Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

The ability of a brand to connect with their “advocates” on-line, and proactively “reach out”  and interact is “key” to building a successful Social Marketing program. These “advocates” have the world within their reach, and want to be part of the brand’s lifestyle/culture. If a brand fails to embrace these advocates from a viral and […]

Read More
Remarkable…
October 18, 2019
, , , , , , , , , , , ,

Remarkable…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Being Remarkable… Being remarkable has different meaning for each individual, however it encompasses many components. Each of which is unique and complementary to one another, and very few have the insight or risk taking demeanor to achieve all areas of being remarkable. Always pursue being REMARKABLE whenever and wherever you can throughout throughout your career […]

Read More
October 17, 2019
, , , , , , , ,

Strategic Product Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Strategic Brand Marketing starts and ends with Product. The most effective marketing programs are developed on the front end of the product line planning process, and evolve throughout the design “ideation” cycle. This is why it is critical to have the Marketing team involved at the front end of the process, and part of  the […]

Read More
October 14, 2019
, , , , , , , ,

Masterpiece…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

When striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]

Read More
Lifestyle Merchandising…
September 3, 2019
, , , , , , , , , , , , , ,

Lifestyle Merchandising…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Merchandise your product as a complete brand, reflective of the “Lifestyle”, “Look” and “Feel” your “core” consumer would like to aspire to when they exit the retailers door. Many times brands do not fully embrace the significance of ensuring that all “pieces” of the merchandising puzzle are pulled together at retail. There are significant advantages […]

Read More