Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “Vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]
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Tag Archives: Brand Strategy
action sports, adidas, apple, Art, baseball, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, consumer products, Digital Marketing, Oakley, Steve Jobs, Strategic Marketing
Disruptive vs Disrupting…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, brand positioning, Brand Strategy, branding, Consumer Branding, consumer marketing, consumer products, Design, Digital Marketing, evolution, Football, MLB, NBA, Oakley, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Driving Brand Value…
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in
Branding
, Business Development
, CRM
, Digital Marketing
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, Merchandising
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, Sports Marketing
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Driving Brand Value has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Blue Ocean, Brand, brand innovation, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer products, Digital Marketing, MLB, NBA, NFL, Nike, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Strategic, Brand Driven Sports Marketing…
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Branding
, Business Development
, CRM
, Digital Marketing
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, Product Innovation
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, Sports Marketing
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Whenever brands look to strategic marketing and brand “activation” , one component is always how to effectively build, manage and define metrics on sponsorships deals. With digital marketing and social media tools, athlete/team “activation” has become easier, but you must also have a cohesive, brand driven strategy to reach out to your target demographic. This […]
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action sports, adidas, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Digital Marketing, Footwear, NBA, NFL, NHL, Nike, Oakley, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
The ART of Destruction..!
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Branding
, Business Development
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, Digital Marketing
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, Merchandising
, Product Innovation
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The “Art of Destruction” is key to successfully building a long term brand that brings a constant “Point of Difference” to the marketplace. With this principle in place as part of your overall evolutionary process, you will never have a shortage of creative ideas, concepts and “pipeline” of product progressions or reinventions. This “Destruction” principle […]
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action sports, adidas, Apparel Sourcing, apple, Art, baseball, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, Footwear, Innovation, K-swiss, MLB, NBA, NFL, Oakley, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade
Stepping Stones to Success…
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Branding
, Business Development
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, Digital Marketing
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, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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Stepping Stones to Success… The Cash Way… “You build on failure. You use it as a stepping stone. Close the door on the past. You don’t try to forget the mistakes, but you don’t dwell on it. You don’t let it have any of your energy, or any of your time, or any of your […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, Oakley, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Product Branding…
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Branding
, Business Development
, CRM
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, Product Innovation
, Social Media
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Product Branding is an engrained strategy, and positioning that sits at the “heart” of all brands. While still in the planning stages, a brand decision is made as to “Who do We Aspire to Be…” This is one of the most crucial decisions, as it sets a precedence and founding principle behind all that you […]
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action sports, adidas, Apparel, apple, Art, baseball, Blue Ocean, Brand, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer products, Digital Marketing, MLB, NBA, NFL, NHL, Nike, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Foundational Brand Pillars…
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Branding
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, CRM
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When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, Football, Footwear, innnovation, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Market Driving vs Market Driven…
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Branding
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, Merchandising
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Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result in […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Blue Ocean, Brand Marketing, Brand Sports Marketing, Brand Strategy, Digital Marketing, evolution, Footwear, golf, innnovation, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Creating a Masterpiece…
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Branding
, Business Development
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, Digital Marketing
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, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
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When striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, golf, innnovation, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Inspired Design…
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Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
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Inspired Design… Every brand aspires to blend creative designs with the most innovative, market driving concepts. This objective and “true” brand foundation starts with inspiring your design team, and allowing the freedom to be creative beyond reality. Eventually, reality is brought to life in these designs, but it always starts with what is thought to […]
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