Content is King…relevant Interactive Content that is personalize takes this to another level. Content that allows users to build their own experience is a key focus for brands, as they look to engage with new “Digital Consumer”. This new world reality has consumers attention span getting shorter and shorter…currently 7-8 seconds, and going lower each […]
Read More
Tag Archives: Brand Strategy
action sports, Apparel Sourcing, brand innovation, Brand Strategy, digital, Digital Marketing
Interactive Content…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
action sports, adidas, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Innovation, TaylorMade
Personalization…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable.. Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are […]
Read More
action sports, Apparel, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Sports Marketing, Brand Strategy, evolution, Execution, eyewear, innnovation, Innovation, K-swiss, NBA, NFL, Product Branding, Steve Jobs, Strategic Marketing, TaylorMade
Human to Tech…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
0 comments
With the ever increasing use of technology across all functional areas, we need to assure that the inherit “creative value” that humans provide is brought into synergy with these technological advances. This will be crucial, and critical as we continue evolve and adapt over time. Finding this balance within each company should be a primary […]
Read More
action sports, adidas, Apparel Sourcing, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, consumer marketing, consumer products, Digital Marketing, eyewear, golf, Nike, Oakley, Steve Jobs, TaylorMade
Digital Marketing…Revolution
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
With the World literally within your reach, the new reality for driving your brand will be to connect globally with your prospective consumer through digital interactive media. The new interactive media “bloodline” is digital, which allows the marketing team to drive instantaneous brand messaging both virally and socially. This new “weapon”, which has been proactively […]
Read More
action sports, Apparel, Apparel Sourcing, apple, baseball, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, consumer marketing, consumer products, Design, Digital Marketing, Execution, MLB, Oakley, Process planning, Product, Steve Jobs, Strategic Marketing, TaylorMade
Think Local…Act Global…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
Read More
action sports, adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, Design, Digital Marketing, Execution, eyewear, Football, Footwear, golf, Innovation, MLB, NBA, NFL, NHL, Oakley, Process planning, Product, Product Branding, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Create the Wave…and Ride it !
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]
Read More
action sports, Apparel Sourcing, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Execution, eyewear, NFL, Nike, Oakley, Steve Jobs, Strategic Marketing
Foundational Brand Pillars…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]
Read More