When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
Read More
Tag Archives: Brand Strategy
action sports, Apparel, Apparel Sourcing, Blue Ocean, Brand Marketing, Brand Sports Marketing, Brand Strategy, NBA, NFL, NHL, Nike, Oakley, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade
Product Vision vs Reality…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
action sports, adidas, apple, Blue Ocean, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, MLB, Oakley, Steve Jobs, TaylorMade
Out Innovate Yourself…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
The ability to out-innovate yourself is a managed skillset carefully crafted into the mindset of truly “product driven” companies. This is neither a want or need, but a “must have” if you are to be an “authentic” leader within your product category. Many companies find this mindset difficult, if not impossible to follow through […]
Read More
adidas, Apparel Sourcing, apple, Blue Ocean, Brand Marketing, Brand Sports Marketing, Brand Strategy, Consumer Branding, Steve Jobs, Strategic Marketing
Driving Brand Value
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
Driving Brand Value has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at […]
Read More
action sports, adidas, Apparel Sourcing, apple, Art, artificial intelligence, baseball, Blue Ocean, Brand, brand innovation, Brand Marketing, brand positioning, Brand Strategy, branding, consumer marketing, Innovation, MLB, NBA, Steve Jobs, Strategic Marketing, TaylorMade
Artificial Intelligence…Emotion vs Data
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
0 comments
With the development of Artificial Intelligence you would think Big Data would continue to sharpen the logical reasoning of AI, but providing more data does not make AI better, human reasoning and logic is the next evolution of AI. When this happens, you will find a slow, then rapid deployment of AI on roles you […]
Read More
action sports, adidas, Apparel Sourcing, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, consumer marketing, Digital Marketing, evolution, Execution, eyewear, Footwear, Innovation, Nike, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Out-Innovate yourself First…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
The ability to out-innovate yourself is a managed skillset carefully crafted into the mindset of truly “product driven” companies. This is neither a want or need, but a “must have” if you are to be an “authentic” leader within your product category. Many companies find this mindset difficult, if not impossible to follow through […]
Read More
action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, consumer products, Design, Digital Marketing, MLB, NBA, Oakley, Social Media, Steve Jobs, TaylorMade
Product Vision…to REALITY..
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
, Uncategorized
0 comments
When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
Read More
action sports, adidas, Apparel, Apparel Sourcing, apple, Brand, brand innovation, Brand Sports Marketing, Brand Strategy, branding, consumer marketing, consumer products, Design, Digital Marketing, evolution, eyewear, Football, Footwear, innnovation, Innovation, MLB, NBA, Oakley, Process planning, Steve Jobs, Strategic Marketing, TaylorMade
Innovation Pipeline…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]
Read More
action sports, adidas, apple, Art, baseball, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, consumer products, Digital Marketing, Oakley, Steve Jobs, Strategic Marketing
Disruptive vs Disrupting…
by
in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
, Social Media
, Sports Marketing
0 comments
Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “Vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]
Read More