Tag Archives: brand positioning


Vision must match Sourcing…
May 20, 2019
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Vision must match Sourcing…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of  the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]

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January 28, 2019
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Act Global…Think Local

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

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Out Innovate Yourself…
January 28, 2019
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Out Innovate Yourself…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ability to out-innovate yourself is a managed skillset carefully crafted into the mindset of truly “product driven” companies. This is neither a want or need, but a “must have” if you are to be an “authentic” leader within your product category.   Many companies find this mindset difficult, if not impossible to follow through […]

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Artificial Intelligence…Emotion vs Data
January 14, 2019
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Artificial Intelligence…Emotion vs Data

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

With the development of Artificial Intelligence you would think Big Data would continue to sharpen the logical reasoning of AI, but providing more data does not make AI better, human reasoning and logic is the next evolution of AI. When this happens, you will find a slow, then rapid deployment of AI on roles you […]

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Out-Innovate yourself First…
January 7, 2019
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Out-Innovate yourself First…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ability to out-innovate yourself is a managed skillset carefully crafted into the mindset of truly “product driven” companies. This is neither a want or need, but a “must have” if you are to be an “authentic” leader within your product category.   Many companies find this mindset difficult, if not impossible to follow through […]

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December 26, 2018
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Creative Vision…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Companies that try to “milk” the Vision of their origins to long, suffer being eaten alive by their competition. Case in point…although Apple continues to thrive with a product life cycle created by Steve, this will soon turn into “Vapors” unless some new “Dent in the Universe” product is created.  In addition to “milking” Steves […]

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Make a Difference…
October 22, 2018
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Make a Difference…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Many people say when the timing is right I will serve. However, if you wait for the right time you may never serve for a greater purpose. Recently I had the privilege and honor of learning I will serve on the Board of Directors for the “Make A Wish” foundation (www.wish.org).  This is an organization […]

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Driving Brand Value…
July 16, 2018
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Driving Brand Value…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Driving Brand Value has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at […]

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Strategic, Brand Driven Sports Marketing…
July 9, 2018
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Strategic, Brand Driven Sports Marketing…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Whenever brands look to strategic marketing and brand “activation” , one component is always how to effectively build, manage and define metrics on sponsorships deals. With digital marketing and social media tools, athlete/team “activation” has become easier, but you must also have a cohesive, brand driven strategy to reach out to your target demographic. This […]

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The ART of Destruction..!
July 4, 2018
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The ART of Destruction..!

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The “Art of Destruction” is key to successfully building a long term brand that brings a constant “Point of Difference” to the marketplace. With this principle in place as part of your overall evolutionary process, you will never have a shortage of creative ideas, concepts and “pipeline” of product progressions or reinventions. This “Destruction” principle […]

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