Tag Archives: brand innovation


Drive Growth…Invest in the FUTURE…!
June 19, 2018
, , , , , , , , , , , , , , , , , ,

Drive Growth…Invest in the FUTURE…!

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing , Uncategorized 0 comments

DRIVE Growth, Invest in the FUTURE…! Finding, defining and building a strategy around GROWTH is a key component to survival in this age of digital transformation. Those brands that call themselves “Innovation Driven”, or “First Movers” usually lack the courage to be truly “REVOLUTIONARY” (new markets/new capabilities). With an average 5% spent in this classification, […]

Read More
Driving Brand Value…
June 4, 2018
, , , , , , , , , , , , , , , , , , ,

Driving Brand Value…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Driving Brand Value has many ingredients and each is built around the key principles of which the brand was founded. As you evolve and grow these principles can be adjusted, but not from the main positioning objective that are the origins of the brand. To stick with what made you “stand for” is difficult at […]

Read More
Love your Life Legacy..!
May 14, 2018
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Love your Life Legacy..!

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Love your Life Legacy… “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. […]

Read More
Market Driving vs Market Driven…
April 17, 2018
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Market Driving vs Market Driven…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result in […]

Read More
Drive Brand Traffic…
March 12, 2018
, , , , , , , , , , , , , , , ,

Drive Brand Traffic…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always […]

Read More
February 5, 2018
, , , , , , , , , , , , , , , , , , , , , , , , , , , ,

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The Evolutionary process behind how  a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story”  to your customer/retailer it becomes clear the effort that goes into this process, […]

Read More
Brand or Commodity…your choice..
January 29, 2018
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Brand or Commodity…your choice..

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]

Read More
Market Driving Strategy….
January 15, 2018
, , , , , , , , , , , , , , , , , , , , , ,

Market Driving Strategy….

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

  Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result […]

Read More
Out Innovate yourself First…
December 11, 2017
, , , , , , , , , , , , , , , , , ,

Out Innovate yourself First…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

The ability to out-innovate yourself is a managed skillset carefully crafted into the mindset of truly “product driven” companies. This is neither a want or need, but a “must have” if you are to be an “authentic” leader within your product category. Many companies find this mindset difficult, if not impossible to follow through on, […]

Read More
Creative Vision…
November 13, 2017
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Creative Vision…

by bryansmeltzer in Branding , Business Development , CRM , Marketing , Merchandising , Product Innovation , Sports Marketing 0 comments

Companies that try to “milk” the Vision of their origins to long, suffer being eaten alive by their competition. Case in point…although Apple continues to thrive with a product life cycle created by Steve, this will soon turn into “Vapors” unless some new “Dent in the Universe” product is created.  In addition to “milking” Steves […]

Read More