Tag Archives: baseball


February 13, 2020
, , , , , , , , , , , , , , , ,

IDEA…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Spreading an IDEA is a key ingredient to energizing the Product team to “Think Different”. An IDEA must have an impact, significantly change our daily lives, be able to “draw down” and be commercially viable (price, positioning, audience, adoption). Now, not every idea will spread quickly, or be embraced initially, but that is the plan, […]

Read More
February 11, 2020
, , , , , , , , , ,

Who are You…?

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Defining your brands positioning and foundational principles is a key defining moment, as it defines to all who you engage with what you stand for, who you are, and how you will achieve success as a brand. By design this will tell to those who may not know who you are, and who you are […]

Read More
The Visionary Brand…UCI
February 5, 2020
, , , , , , , , , , , , ,

The Visionary Brand…UCI

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Had a great presentation on my upcoming book “The Visionary Brand”  #TheVisionaryBrand to the inaugural UCI Master of Innovation and Entrepreneurship program students and faculty at the Paul Merage School of Business. Very engaging presentation, with students that will hit the ground running ! Great to see so many universities adopting this invaluable curriculum, as this […]

Read More
Stay Hungry…& Foolish…
January 14, 2020
, , , , , , , , ,

Stay Hungry…& Foolish…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

“Stay Hungry….Stay Foolish..”                      Infinite Wisdom from Steve Always remain Hungry, and Foolish enough to know you have a lot to learn. #stevejobs #stayhungry #stayfoolish

Read More
January 3, 2020
, , , , , , , , , ,

Change…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

“Let him that would move the World first move Himself…”                                             Life Wisdom from Socrates As we start this new year, now is the time to evaluate and make the changes you feel are […]

Read More
Remarkable…
October 18, 2019
, , , , , , , , , , , ,

Remarkable…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Being Remarkable… Being remarkable has different meaning for each individual, however it encompasses many components. Each of which is unique and complementary to one another, and very few have the insight or risk taking demeanor to achieve all areas of being remarkable. Always pursue being REMARKABLE whenever and wherever you can throughout throughout your career […]

Read More
October 16, 2019
, , , , , , , , , ,

Positioning…Blue Ocean…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]

Read More
September 18, 2019
, , , , , , ,

Risks…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are […]

Read More
September 13, 2019
, , , , , , , , , , , ,

Disruptive Innovation…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Uncategorized 0 comments

Disruptive, Innovation Stages… Most brands would like to say they are a “Innovation” or “Disruptive” focused, but a reality check in sometimes needed. True, authentic disruption is difficult and very few are doing it well, but when executed properly can change the world… Take a look and see where you are…    

Read More
Pillars of a Brand..
September 9, 2019
, , , , , , , , , , , ,

Pillars of a Brand..

by bryansmeltzer in Uncategorized 0 comments

When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]

Read More