Tag Archives: apple


October 11, 2019
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Innovate…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

It is always easier for a company/brand to imitate competitive products than it is to truly reinvent their respective product or category.  As a result, progressive improvement is attained, but nothing truly innovate comes out of this type of product strategy. When  a brand is looking to build a  product strategy, at the forefront of […]

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The Visionary Brand…
October 7, 2019
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The Visionary Brand…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

 

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September 4, 2019
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Culture…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

Brands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain. Culture drives a “cohesive” mystique around a […]

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Leadership…
August 20, 2019
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Leadership…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Simple, straightforward advice on Leadership principles from Seth. Create an environment where people can grow into, and out of their roles. Expand their Horizons ! Leadership

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August 7, 2019
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Evolve or Evaporate…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Any brand must “evolve” as it grows, or become stagnant, and lose all momentum built up since its inception. This sometimes requires making a bold move to obsolete a product, even when sales would tell you to hold on longer. When moving a product out of the life cycle while still popular, creates an inherent […]

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Human to Tech…
August 5, 2019
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Human to Tech…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

With the ever increasing use of technology across all functional areas, we need to assure that the inherit “creative value” that humans provide is brought into synergy with these technological advances. This will be crucial, and critical as we continue evolve and adapt over time. Finding this balance within each company should be a primary […]

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Jony…Thanks !
July 1, 2019
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Jony…Thanks !

by bryansmeltzer in Branding , Business Development , Digital Marketing , Marketing 0 comments

With Jony Ive leaving Apple, this is another classic case of the re-shifting of an ICONIC design, performance driven Brand losing sight of what made them the most valuable company on the planet. This is as much about Jony leaving, as to WHY he is leaving Apple. They have shifted their priorities, and operations has […]

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Live Life…
June 26, 2019
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Live Life…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Living your Life, and finding a way balance friends, family and work can be a challenging task, but just remember what is truly important as you move along in Life. Life is short, don’t live with Dogma, and the day to day, not appreciating all that is around you each and every day ! In […]

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Stay Hungry…
June 25, 2019
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Stay Hungry…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

“Stay HUNGRY…Stay FOOLISH…!” Wisdom from Steve Enough Said, Always stay Sharp, but also have Fun !  

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Think Local…Act Global…
June 24, 2019
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Think Local…Act Global…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

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