Tag Archives: apple


August 7, 2019
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Evolve or Evaporate…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Any brand must “evolve” as it grows, or become stagnant, and lose all momentum built up since its inception. This sometimes requires making a bold move to obsolete a product, even when sales would tell you to hold on longer. When moving a product out of the life cycle while still popular, creates an inherent […]

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Human to Tech…
August 5, 2019
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Human to Tech…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

With the ever increasing use of technology across all functional areas, we need to assure that the inherit “creative value” that humans provide is brought into synergy with these technological advances. This will be crucial, and critical as we continue evolve and adapt over time. Finding this balance within each company should be a primary […]

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Jony…Thanks !
July 1, 2019
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Jony…Thanks !

by bryansmeltzer in Branding , Business Development , Digital Marketing , Marketing 0 comments

With Jony Ive leaving Apple, this is another classic case of the re-shifting of an ICONIC design, performance driven Brand losing sight of what made them the most valuable company on the planet. This is as much about Jony leaving, as to WHY he is leaving Apple. They have shifted their priorities, and operations has […]

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Live Life…
June 26, 2019
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Live Life…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Living your Life, and finding a way balance friends, family and work can be a challenging task, but just remember what is truly important as you move along in Life. Life is short, don’t live with Dogma, and the day to day, not appreciating all that is around you each and every day ! In […]

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Stay Hungry…
June 25, 2019
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Stay Hungry…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

“Stay HUNGRY…Stay FOOLISH…!” Wisdom from Steve Enough Said, Always stay Sharp, but also have Fun !  

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Think Local…Act Global…
June 24, 2019
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Think Local…Act Global…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

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Integrity…
June 21, 2019
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Integrity…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

“The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively…”                                                           […]

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June 14, 2019
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Brand or Commodity… YOUR Choice…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]

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Brand JUICE…!
June 10, 2019
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Brand JUICE…!

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy. In the “digital” age you are constantly challenged with not only keeping […]

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June 4, 2019
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Blending Function & Design…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As simple as it sounds, building functionality into a beautiful design is not always easy. At times you will need to sacrifice design aesthetics to achieve the need in functionality. The ultimate goal of any product team is to achieve the “hybrid” formula of “simple” sophistication with a “functional” design. Great brands have established a […]

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