Tag Archives: Apparel


Create the Wave…and Ride it !
June 20, 2019
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Create the Wave…and Ride it !

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

Read More
Product Pipeline…
June 19, 2019
, , , , , , , , , , , , , , , , , , ,

Product Pipeline…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

A “Product Innovation Pipeline” is built from foundational brand positioning principles, and driven by a defined process execution. As I have mentioned previously, it is much easier to “imitate” than it is to “innovate” in your market space. However, if you have a defined process for ensuring “Innovation” is always part of your overall brand […]

Read More
June 14, 2019
, , , , , , , , , , , , , ,

Brand or Commodity… YOUR Choice…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]

Read More
June 13, 2019
, , , , , , , , , , , , , , , , , , , ,

Take Risks…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are […]

Read More
June 11, 2019
, , , , , , , , , , , , , , , , ,

Vision…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Companies that try to “milk” the Vision of their origins to long, suffer being eaten alive by their competition. Case in point…although Apple continues to thrive with a product life cycle created by Steve, this will soon turn into “Vapors” unless some new “Dent in the Universe” product is created.  In addition to “milking” Steves […]

Read More
June 4, 2019
, , , , , , , , , , , , , , ,

Blending Function & Design…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As simple as it sounds, building functionality into a beautiful design is not always easy. At times you will need to sacrifice design aesthetics to achieve the need in functionality. The ultimate goal of any product team is to achieve the “hybrid” formula of “simple” sophistication with a “functional” design. Great brands have established a […]

Read More
Brand Bloodlines…
May 10, 2019
, , , , , , , , , , , , , , , ,

Brand Bloodlines…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Brand Bloodlines should always run “deep” in all that is generated by the machine. With product, marketing  and merchandising being the veins all should be “True” , “Authentic” and “Bled” from the brand’s founding principles of what you stand for… This will always be expected by your customer, and should always be engrained in your […]

Read More
April 22, 2019
, , , , , , , , , , , , ,

Impactful Life…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Great post from Seth on “Being Remarkable”, everyones measure of this is different, but he gives a straightforward outline of what it takes to have an IMPACT. I mention IMPACT, as this measure is everlasting and sincere, one that comes naturally for those looking to make Impact on others. You may feel Impactful, but if […]

Read More
Brand Influencers…
April 8, 2019
, , , , , , , , , , , ,

Brand Influencers…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Brands that engage with Social Media Influencers must understand the relationship, and expectations. You must take the good with the bad, relative to how you are engaging, and how proactive you are with defining your overall intent and strategy to build brand awareness, and drive “authentic” traffic to your site. Having worked with global brands […]

Read More
Master Product Life Cycle Planning…
March 11, 2019
, , , , , , , , , , , , , , , , , , , , ,

Master Product Life Cycle Planning…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing , Uncategorized 0 comments

A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. […]

Read More