Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result in […]
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Tag Archives: Apparel Sourcing
action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, Football, Footwear, innnovation, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Market Driving vs Market Driven…
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Branding
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action sports, adidas, Apparel Sourcing, apple, Blue Ocean, Brand Sports Marketing, branding, Digital Marketing, Execution, Football, Footwear, innnovation, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Master Product Lifecycle Planning…
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Branding
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A key formula to assuring you are able to realize your goal of being an “Innovation” driven brand, is to assure the innovation hits the market at the right time, in the right markets with the right consumer. This is all achieved by ensuring you have a cohesive Product Life Cycle Planning system in place. […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Blue Ocean, Brand Marketing, Brand Sports Marketing, Brand Strategy, Digital Marketing, evolution, Footwear, golf, innnovation, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Creating a Masterpiece…
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When striving to build great products, you must always remember the “Beauty is in the Details”. Most brands look to compromise at some point when commercializing their products. This can be in form of areas not seen (internal), or items discarded (packaging). The most sophisitcated and longest lasting brands are ones who “find” a way […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Art, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, golf, innnovation, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Inspired Design…
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Inspired Design… Every brand aspires to blend creative designs with the most innovative, market driving concepts. This objective and “true” brand foundation starts with inspiring your design team, and allowing the freedom to be creative beyond reality. Eventually, reality is brought to life in these designs, but it always starts with what is thought to […]
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action sports, adidas, Apparel Sourcing, Blue Ocean, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, consumer marketing, MLB, NBA, NFL, Nike, Oakley, Product Marketing, Steve Jobs, Strategic Marketing, TaylorMade
Product Sourcing must match..VISION…
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in
Branding
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When selecting a primary source to produce your product overseas, you must ensure that the “core” compentancies/capabilities of the factory match the “vision” of the Design team and brand as a whole. This many times is where brands fall short, and compromise happens, whether in construction, materials or both. In falling short, you risk alienating […]
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action sports, adidas, Apparel Sourcing, apple, Art, baseball, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Brand Strategy, branding, Consumer Branding, consumer marketing, K-swiss, MLB, Nike, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
Act Global…Think Local…
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Branding
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The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]
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action sports, adidas, Apparel Sourcing, apple, baseball, Blue Ocean, brand innovation, Brand Marketing, brand positioning, Brand Strategy, branding, Consumer Branding, consumer marketing, consumer products, Design, Digital Marketing, evolution, Football, Footwear, Innovation, MLB, NBA, NFL, NHL, Nike, Oakley, Steve Jobs, Strategic Marketing, TaylorMade
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Branding
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The Evolutionary process behind how a product, or product line, was conceptualized and eventually commercialized is a “key” to visualizing how a brand inspires Innovation in its design process. As you show, both visually and verbally, this “product and brand evolution story” to your customer/retailer it becomes clear the effort that goes into this process, […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, Blue Ocean, Brand, brand innovation, Brand Marketing, Brand Sports Marketing, Brand Strategy, branding, Football, Footwear, golf, innnovation, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Brand or Commodity…your choice..
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in
Branding
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Brand or Commodity…Your Choice, but this is a choice you will have to make with your brand or product. A unique point of difference whether through your product, market positioning or both, will give your company an edge. However, in order to stay true to your root values and survive – the better choice is establishing […]
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action sports, adidas, Apparel Sourcing, apple, Blue Ocean, brand innovation, Brand Marketing, brand positioning, Brand Sports Marketing, MLB, NBA, NFL, NHL, Nike, Oakley, Product Branding, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Market Driving Strategy….
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in
Branding
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Ever try driving down the road while looking in the rear mirror without crashing.? Probably do not want to try this, as you are likely to crash and burn. Even with this common sense knowledge, you will find this analogy going on with companies every day, even though they know this will likely result […]
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action sports, adidas, Apparel, Apparel Sourcing, apple, baseball, Blue Ocean, Brand Marketing, brand positioning, Brand Sports Marketing, Consumer Branding, Football, Footwear, golf, Innovation, K-swiss, MLB, NBA, NFL, NHL, Nike, Oakley, Process planning, Product, Product Creation, Product Life Cycle, Product Marketing, Social Media, Steve Jobs, Strategic Marketing, TaylorMade
Disruptive Innovation…
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Branding
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In order to set a course where you are considered the market leader, and one by which all standards within a respective market are measured, you must at times be “Disruptive“. In its purest sense, a “Disruptive” innovator is one who sets off on their own course, not always knowing where it will lead, but […]
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