When building a Brand Strategy, you must define yourself through a “unique” proposition to your target demo. Fail to make a clear positioning, and you risk entering a world that is Shark infested, and you will quickly get eaten alive. In order to avoid such a death, make sure you build a solid foundational, first […]
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Tag Archives: Apparel Sourcing
adidas, Apparel Sourcing, apple, Brand Marketing, brand positioning, Brand Sports Marketing, Consumer Branding, consumer marketing, Digital Marketing, Execution, eyewear, Innovation, Steve Jobs, Strategic Marketing
The Visionary Brand…
Apparel Sourcing, Blue Ocean, Brand Marketing, Brand Sports Marketing, branding, Steve Jobs
The Visionary Brand…
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in
Branding
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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“The Visionary Brand” Want to thank the USC Iovine & Young Academy for a great speaking engagement last week. Was great to interact with the students and faculty on my new book release, ” The Visionary Brand” coming next year. Dr. Dre has built a great learning experience for young entrepreneurs !
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September 18, 2019
adidas, Apparel, Apparel Sourcing, baseball, Blue Ocean, Brand Sports Marketing, NHL, TaylorMade
Risks…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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When Driving your “Go to Market” strategy, the safe vs risk component is always front and center. I say have a very cohesive brand development strategy, and one that drives home your message, but take a risk ! This is your chance to get people talking, they key is not to be something you are […]
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adidas, Apparel, Apparel Sourcing, baseball, Brand Marketing, Brand Sports Marketing, K-swiss, NBA, NFL, Oakley, Product, Steve Jobs, Strategic Marketing
Pillars of a Brand..
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in
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When looking to establish yourself within a specific market, whether locally or globally, establishing your brand “Pillars” are crucial to building a long term strategy. These “Pillars” are what anchor your company from the top, and liquify the entire company on a daily basis. If you do not know what you “stand for”, then how […]
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September 4, 2019
adidas, Apparel, Apparel Sourcing, apple, baseball, Blue Ocean, brand innovation, Brand Marketing, Brand Sports Marketing, branding, Consumer Branding, consumer marketing, consumer products, Steve Jobs, TaylorMade
Culture…
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in
Branding
, Business Development
, CRM
, Digital Marketing
, Marketing
, Merchandising
, Product Innovation
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Brands that strive to create and maintain a “culture driven” mindset will inject those “bloodlines” into all enter its corridors. These brands know the value of maintaining consistency in messaging, values and creative culture. The culture that is created, if broken, is difficult if not impossible to regain. Culture drives a “cohesive” mystique around a […]
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