Proven, results driven, business development executive…

LEADERSHIP

Dynamic, results-driven business development executive

With an instinctive ability to build, lead, and inspire high-performance global teams; create sales organizations; establish and strengthen distribution channels; grow market share and manage retail relations.

Financial leader

Skilled at P&L and EBITDA fiscal budget management. Meticulously organized budget administrator experienced at financial reporting, projections and metric analysis.

Strong operational background

Inventory control, sourcing, purchasing, vendor relations and contract negotiation. Detail-oriented operations manager focused on propelling gross profit generation and skilled at recommending and implementing improved courses of action where necessary

Highly effective

Communication and presentation skills, logical and persuasive negotiation techniques and a consistent ability to establish rapport and strengthen retail relationships.

Strategic visionary

Consistently able to create corporate initiatives and take action to achieve both short and long-term results in extremely competitive business segments. Extensive multi-brand, business development, product creation, marketing, and sales leadership experience.

Execution

Business Development

Led multi brand market development of TaylorMade/adidas Golf softgoods/ accessories licensed business from $12M to $46M over a three-year span. Executed start-up of Zamst brand, achieving $3.4M annual revenue within two years of release.

Product Creation

Led softgoods/accessories product creation for Schutt Sports, K-Swiss and Oakley start up division accounting for over $8.2M in revenue, while commercializing 1,550 SKUs through the initial year of distribution.

Marketing

Forward-thinking innovator with international brand experience encompassing campaign creation and dissemination of traditional and technology-based positioning solutions. Set vision and executed strategy for positioning Zamst brand across multi-tier sponsorships, social media and interactive merchandising platforms.

Finance

Management and oversight of division P&L and forecast accountability for $46M in revenue with TaylorMade/adidas golf licensed business.

Professional Experience

  • Present
    2011/2018-

    President - LIQUIDMIND (Product, Marketing & Brand Strategy)

    Business consulting firm: apparel, footwear, sporting goods and consumer products.

    Provide consulting services to consumer driven brands for; go to market strategy, business development, product creation, marketing execution, PR/media, acquisitions, retail merchandising and sales execution.

  • 2017
    2012

    General Manager | ZAMST | Irvine, CA

    Zamst (zamst.us): $135M Tokyo-based, premium sports bracing/supports brand with a 22-year heritage and global distribution across 52 countries.

    • Recruited to lead the start up and positioning of Zamst brand across multi-channel retailers across North America.
    • Led the marketplace development of Zamst brand from start up to achieving national, multi-channel distribution with an 844% organic revenue growth rate ($5.1M), and 1,860 doors over a 3 ½ year period.
    • Executive-level management and oversight of corporate P &L, product, marketing and sales teams.
    • Accelerated the brand to achieve 5.28% category market share within 12 months of full distribution release across sporting goods, run, outdoor, and golf channels. (Dicks, SportChek, Scheels, PGA SS, JackRabbit)
    • Executed multi-tier “go to market” strategy through rebranding, social media execution, in-store activation, digital campaigns, merchandising and product authentication with select NFL/NBA/NHL/MLB teams.
    • Negotiated, and executed long-term Sports Marketing sponsorships with some of the worlds most “elite” athetes; Von Miller, Steph Curry, Nolan Arenado, Addison Russell,  Isaiah Thomas, Addison Russell.
  • 2011
    2005

    Vice President | GATHERING STORM | Carlsbad, CA
    • Gathering Storm: $54M exclusive global licensee of TaylorMade/adidas Golf and Schutt Sports softgoods/accessories, as well as a distributor of SKINS compression apparel and Arena performance swimwear brands.
    • Recruited to set the vision, reinvigorate and lead brand strategy development of TaylorMade/adidas Golf softgoods/ accessories product lines and execute business development opportunities.
  • 2011
    2008

    Vice President/DM | SCHUTT SPORTS (Gathering Storm) | Carlsbad, CA
    • Schutt Sports: $82M football and baseball protective equipment manufacturer
    • Led division start-up and launch of new product lines (football gloves/apparel/accessories) achieving $1.3M revenue and distribution with 440 teams, 210 retail doors and five int’l distributors in 15 months of launch.
    • Repositioned Schutt brand marketing strategy, collateral, imagery and merchandising programs; realized a vertical omni-channel message and authentication across new product categories.
    • Managed division P/L, forecasting and seasonal metric analysis; directed football product strategy, sourcing and commercialization of 810 SKUs in seven categories in eight months.
    • Oversaw NFL on-field football glove qualification and secured impact absorption utility patent.
  • 2011
    2009

    Vice President, Product Marketing | SKINS/ARENA (Gathering Storm) | Carlsbad, CA
    • SKINS: $36M, premium gradient compression apparel brand
    • Arena: $120M, performance swimwear brand
    • Established strategy and led the division start-up to $6.8M in revenue and multi-channel retail distribution of SKINS gradient compression apparel and ARENA performance swimwear brands.
    • Executed brand positioning, marketing strategy and region product line plan; worked with int’l HQ teams.
  • 2008
    2005

    Vice President, Product Marketing | TAYLORMADE/ADIDAS GOLF (Gathering Storm) | Carlsbad, CA
    • TaylorMade/adidas Golf: $1.1B golf equipment manufacturer
    • Set vision, product line commercialization execution (golf bags/accessories) and marketing strategy to achieve revenue growth from $12M to $46M over three years.
    • Management and oversight of product sourcing, costing structure and forecast projections.
    • Realized stand/cart golf bag market share gain of 9.8% to 23.7% over 10 months.
    • Directed national brand marketing strategy, accountable for managing social media channel development, PGA Tour events, on-line activation and in-store merchandising.
  • 2005
    2004

    Sr. Director, Global Apparel/Accessories Division | K-SWISS | Westlake Village, CA
    • K-Swiss: Global $450M premium footwear and apparel brand
    • Recruited to lead apparel/accessories division repositioning and marketplace development on a global scale.
    • Delivered executive-level management and oversight of P&L, product and marketing teams.
    • Established and released lifestyle collection; realized a 32% annualized gain on $3.25M in revenue in initial season.
    • Managed and provided oversight for international category of distributors accounting for $35M in revenue.
  • 2003
    2002

    Global Division Manager | OAKLEY | Foothill Ranch, CA
    • Oakley: Global $550M vertical sunglass, apparel, watch, accessory and footwear brand
    • Led start-up, product creation execution, cross functional team and retail release of NCAA licensed product line consisting of laser etched eyewear, apparel, watches and accessories.
    • Realized revenues of $1.8M across 326 department store, sporting goods and team dealer doors in first six months.
    • Performed executive management of Oakley Athletic Division strategic business segment development, operations, marketing, merchandising and retail execution.
  • 2001
    1992

    President/Founder | DAKOTA SKYE APPAREL | Lake Forest, CA

    Better Mens lifestyle clothing manufacturer.

    • Founded and built company from start up to profitable $5.4M revenue level, and sold to PE firm.
    • Initiated operations as a custom sandal company, designed and later expanded into active wear in the “better men’s” collection segment.
    • Developed a national sales presence with representation in major markets across the US, introduced new products seasonally, as well as licensing NCAA universities to produce branded apparel and accessories.
  • 1991
    1988

    Program Manager | HUGHES AIRCRAFT | Rancho Santa Margarita, CA

    Multi-billion-dollar defense and commercial avionics company

    • Maintained project management oversight of several “key” government and commercial avionics programs.

EDUCATION

Bachelor of Science

  • Industrial Engineering
  • University of North Dakota

Former Nebraska RB

ACTIVITIES

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SDSI: CMO

OUTDOOR

  Mountain Biking

  Skiing

  Hiking