OAKLEY – www.oakley.com

Oakley, the dominant performance eyewear company in the world, was looking to expand into the NCAA market segment through both “team” eyewear, and apparel. This was a natural extension of the Oakley “core” consumer and product line.

This Oakley “Athletic Division” would consist of the following product lines:

  • NCAA licensed, Laser Etch logoed, Team Color Assortment Eyewear
  • NCAA licensed, Oakley inspired, “core” apparel assortment

In addition to creating these product lines, we were also executed the product positioning strategies, creative deck and in store merchandising/POP.

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 James Dean, Cool GURU