March 12, 2018
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Drive Brand Traffic…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Whether looking to drive customers to your brand on-line or in-store, you must find creative, unique ways drive consumer traffic. This has become easier, and at the same time harder for brands with the evolution of the internet and digital interaction with your customer. As you look to find unique ways to drive traffic,you must always manage all aspects of your marketing strategy, as other brands are looking to outmaneuver you at every turn. Those that do  will inevitably grab market share…

With attention spans getting shorter, you must “connect” with customer quicker and have a “point of difference” over other brands. Easier said than done, this requires a clear, concise, impactful branding message that “grabs” your customer either visually, verbally or a combination of both mediums. With a clearly defined marketing strategy, a well thought out branding message via digital, hard copy, social and viral, will build a “pipeline” of connecting points to your consumer. 

A brand continually evolves in it’s messaging, however the founding principles should be anchored in its culture, message and products. Through this evolutionary process, the marketing strategy is a “key” component to successfully aligning with your “core” consumer. Establish this alignment, continually interact and engage your “brand advocates” and you will be richly rewarded…

Build a Foundational Marketing Strategy…

Connect and Interact with your “Brand Advocates”..

Stay True to your Brand “Foundation”…

Enjoy the Ride…!

Bryan Smeltzer

www.bryansmeltzer.com

“Product Innovation and Marketing Success Blog..” 


The author

I have a passion for living balanced life and a strong faith...each equally important for thriving and excelling…I love crushing mountain bike trails, exploring and finding ways to grow beyond the “status quo”. I am a dedicated, innovation driven team leader with a passion for establishing a disruptive vision and executing a market dominating strategy… Our industry has always been about creating innovative, market driving solutions that enhance performance or provide for a better life beyond sport. It has also been about culture, fit and passion for the brand. When these foundational pillars are removed, the brand starts to crumble. Being part of an industry that bridges talent between product creation, marketing, sales, finance and operations is formula for success, because every function is about building a foundational performance brand. It’s galvanizing when elite athletes wear and endorse our creations, but the real strength is leading the teams that combine their creative forces and technical expertise to make the engine roar. I am always passionate for defining and leading the next industry revolution… Extensive executive level experience across globally recognized brands, each number one in their respective  markets, along with having founded and successfully sold my own branded apparel company. Whether establishing new product lines, building global marketing strategies, leading design/development teams, I have a passion for building and growing brands.  Some examples; • Built Zamst from start up to achieving nationwide North American distribution, and 845% revenue growth over a 3 1/2 year period. • With Gathering Storm, grew TaylorMade/adidas Golf Accessories from $11M to $48M over 3 years. • K-Swiss, global executive management of $38M in international licensee’s and domestic apparel/accessories division. • OAKLEY, built and successfully developed “Athletic Division” NCAA licensed team eyewear/apparel product lines achieving $1.4M in initial season.

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