Category: Social Media


True Innovation…
December 3, 2019
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True Innovation…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Many Brands have worn out their use of “Innovation”. These are brands that feel a “Progression” beyond where they are today is “True” innovation. The idea of living in a “Bubble” while others run circles around you,  is not a reality they choose to deal with and as a result they get run over. “Get […]

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Act Global….Think Local…
November 25, 2019
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Act Global….Think Local…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

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November 19, 2019
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Disruption…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Brands that classify themselves as “Disruptive” have a clearly defined a market opportunity, drive towards bringing this “vision” to reality and understand the risk that comes with this “Creation” process. Brands that “think” they are “Disruptive”, are just “Disrupting” while they figure out what they are trying to accomplish, take “incremental” steps towards design/product progression […]

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Brand Juice…
November 12, 2019
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Brand Juice…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy.  In the “digital” age you are constantly challenged with not only keeping […]

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Create the Wave..or Ride It !
November 11, 2019
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Create the Wave..or Ride It !

by bryansmeltzer in Branding , Business Development , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

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November 8, 2019
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Ecosystem…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Creating a Brand Ecosystem is few have attempting, and even more that have either failed or followed through on their vision. It is very difficult to create, but in order to succeed, must be thought out in detail and understanding how it impacts to company as a whole. You are building the “Core” of the […]

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Brand Advocates…
November 7, 2019
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Brand Advocates…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Building, maintaining, connecting with and growing your “Brand Advocates” is crucial to assuring long term brand value. This is the “core” group of individuals who will “stick” with the brand through the ups and downs, regardless of  competitors need to capture category market share.  In great measure this group of “brand advocates” are loyal to […]

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Think Local…Act Global…
November 5, 2019
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Think Local…Act Global…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ultimate compliment for a brand is when it translates globally. However, when you act global as a brand from a positioning, imagery and lifestyle perspective, you will need to be aware of the intricacies within differing regions of the world. The brand can and should be positioned with a single unified message, but when […]

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November 4, 2019
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Social Marketing Success..

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

The ability of a brand to connect with their “advocates” on-line, and proactively “reach out”  and interact is “key” to building a successful Social Marketing program. These “advocates” have the world within their reach, and want to be part of the brand’s lifestyle/culture. If a brand fails to embrace these advocates from a viral and […]

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October 28, 2019
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Product Life Cycle…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

Successful Product Life Cycle Execution requires a disciplined approach, process driven mindset and accountability for execution. This is easier said than done, and their are many companies doing a lot of talking while others execute. Execution is the most critical ingredient to ensuring proper Product Life Cycle management. Other components which are part of the […]

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