Category: CRM


Never Give Up…
August 14, 2019

Never Give Up…

by bryansmeltzer in CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

“It’s the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen…”                                            Wisdom from Muhammad Ali Always Believe, Never give up the Fight..!

Read More
Voice Assisted Search…
August 13, 2019

Voice Assisted Search…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation 0 comments

With Voice Assisted Search (VAS) taking off, the ability for brands to differentiate themselves to accommodate VAS will be the winners long term. Consumers/Brand Advocates are bombarded with content at levels, and times and ease of use is key to managing these digital time wasters. With VAS, this is easy, for now the technology needs […]

Read More
Blending Function w/ Design…
August 12, 2019
, , , , , , , , , , , , , , , , ,

Blending Function w/ Design…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As simple as it sounds, building functionality into a beautiful design is not always easy. At times you will need to sacrifice design aesthetics to achieve the need in functionality. The ultimate goal of any product team is to achieve the “hybrid” formula of “simple” sophistication with a “functional” design. Great brands have established a […]

Read More
Interactive Content…
August 9, 2019
, , , , ,

Interactive Content…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Content is King…relevant Interactive Content that is personalize takes this to another level. Content that allows users to build their own experience is a key focus for brands, as they look to engage with new “Digital Consumer”. This new world reality has consumers attention span getting shorter and shorter…currently 7-8 seconds, and going lower each […]

Read More
Live Life…
August 8, 2019

Live Life…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

“Take care of all your memories. For you cannot relive them…”                                                                       Life Wisdom from Dylan Always live each day, as […]

Read More
August 7, 2019
, , , , , , , , , ,

Evolve or Evaporate…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Any brand must “evolve” as it grows, or become stagnant, and lose all momentum built up since its inception. This sometimes requires making a bold move to obsolete a product, even when sales would tell you to hold on longer. When moving a product out of the life cycle while still popular, creates an inherent […]

Read More
Personalization…
August 6, 2019
, , , , , , , , ,

Personalization…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Personalization is a key piece to an overall digital marketing strategy, being able to read the consumers mind is a little trickier…but doable.. Being able to personalize the user experience not only enhances ROI, but sets up a relationship with your consumer. Conversion is key, but affinity for your brand is crucial if you are […]

Read More
Human to Tech…
August 5, 2019
, , , , , , , , , , , , , , , , , , ,

Human to Tech…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media 0 comments

With the ever increasing use of technology across all functional areas, we need to assure that the inherit “creative value” that humans provide is brought into synergy with these technological advances. This will be crucial, and critical as we continue evolve and adapt over time. Finding this balance within each company should be a primary […]

Read More
Brand Juice…
July 31, 2019
, , , , , , , , , , , , , ,

Brand Juice…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

Driving, and building a Brand’s ID to your “core” audience is key to developing a social presence, and long term relevance. “Juicing” the Brand is a continual process, and has many components that work together to ensure you have an effective marketing strategy.  In the “digital” age you are constantly challenged with not only keeping […]

Read More
July 29, 2019
, , , , , , , , , , , , , ,

Create the Wave…

by bryansmeltzer in Branding , Business Development , CRM , Digital Marketing , Marketing , Merchandising , Product Innovation , Social Media , Sports Marketing 0 comments

As I have previously discussed, brands can either “ride out” their success, or they can create a “new wave”. Most prefer to ride their wave out, or catch someone else’s. It is the fearless brand that takes chances, and some may hit the rocks occasionly, but when they “catch” a wave it is usually a […]

Read More